| YPA Conference Special Edition |
The Yellow Pages Association 2007 Conference, which has as its theme – the “Masters of Transformation”. The conference is being held April 29th - May 1st at the Mandalay Bay Resort and Casino in Las Vegas, NV.
The conference will feature industry leaders and thought-provoking experts on how the Yellow Pages industry can transform to meet the future needs of advertisers and consumers to drive usage and growth. Among the issues that are expected to dominate discussion in the hallways and during the conference sessions are: syndicated research, do-not-deliver lists, and discussions how to further leverage old/new media.
The exhibit hall should be a very busy place full of interesting information. Which suppliers will truly be the “Masters of Transformation”, providing the key support, technology, and business services the industry needs to transform from just a traditional print media to a multi-faceted information provider that works with small to midsized businesses, helping them market their products and services? All of this in an age where consumers are frequently rejecting advertising messages.
Because these supplier developments are so important to supporting the future growth of the industry, we have again decided to change the normal presentation of our monthly newsletter to give you a sneak peak at some of the key happenings you will see on the YPA Exhibit floor, even if you can't be there. In this special pre-YPA Conference issue you can find out more information about efforts from these important suppliers: |
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 Kuk, Baldwin & Associates
Are your reps using "THE RIGHT STUFF" with your advertisers? K-B Associates offers the right stuff for effective Yellow Pages selling - including these regularly updated and heading-specific sales tools:
- Copy Builders for 400+ YP headings
- Data on local spending in 325+ headings
- Number of local YP lookups - top 300 headings
- Monthly newsletter and 5-year database with facts and trends in 250+ top headings
Best of all, we offer complete training on how to use the right stuff - specifically, an A-to-Z self-paced, interactive multimedia YP Selling Skills Program available in these formats: (1) online; (2) intranet-ready; (3) on CD; or (4) in workbook/video format. All versions are loaded with video examples and focus on our exclusive Copy Builders and ROI process. Check our website for a demo - and then call us at 800-562-7986. |
Contact Information
Kuk, Baldwin & Associates
800-562-7986
baldkuk@aol.com
www.kukbaldwin.com
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 Yellow Magic
Take Your Directory Mobile – with New MagicCarpet Mobile!
 We are in the process of developing the latest addition to our growing suite of electronic directory publishing solutions, MagicCarpet Mobile. This exciting new product will enable directory publishers to provide access to their directory listings from mobile devices (cell phones, PDAs, etc.). We will be offering a preview of the product at the upcoming YPA conference. Increase your advertising revenue and enhance your advertiser's exposure with this POWERFUL LOCAL DIRECTORY ASSISTANCE alternative!
Please come by our booth numbers #108, #110 and #112 if you would like to see a demonstration of how you can look up directory listings on a mobile device or to see any of the rest of our exciting print or electronic directory products!
If you're a golfer, we will see you the Las Vegas National Golf Course for the Hole-in-One contest! This year Yellow Magic offers you $40,000 cash or a Classic Muscle Car – a 1968 Dodge Charger in mint condition as the Grand Prize! Good Luck and we will see you there!
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Contact Information
Ronald Gale Mintle (during the conference)
909-224-3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
Yellow Magic Sales
951-506-4005
Sales@YellowMagic.com
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 TelID
Transform Your Print Phone Books Into Powerful Local Search Directories!
TelID is a break-through innovation for print directories that boosts revenue, improves advertiser retention, and builds usage.
When you upgrade your print directories with TelID, users can quickly access your advertiser's websites in just two easy steps: 1) They find advertiser's "TelID'ed" number in your directory 2) Put the number in browser address using TelID's special format: www.telid.com/6506192069. TelID's patented technology instantly and automatically routes the request directly to the right web page. (Try It!)
For local advertisers struggling to stand out among crowded search engine results, TelID is a simple, intuitive, and affordable alternative. TelID is easy to implement, requires minimal upfront investment, and generates profits immediately. Call today to see how easy it is!
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Contact Information
Henry Whitfield; VP Marketing & Sales
Tel: 650-565-8900
Cell: 650-619-2069
Henry@telid.com
www.telid.com/contactUs.jsp
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 Dirxion
Leverage and extend the reach of your print phone books with an innovative software solution from Dirxion!
Dirxion partners with over 80 directory publishers to provide local search and sales support solutions, specializing in look and feel digital directories. By combining the power of the Internet and the familiarity of print, Dirxion is able to offer publishers a dynamic and cost-effective solution, while providing exceptional functionality both online and on CD-ROM.
Recently, Dirxion has extended its suite of products to include a listing product, providing just one more way to publish your phone book content online.
So, if you want a product that compliments and increases the reach of your print phone book, while providing additional branding and revenue opportunities, we invite you to stop by Booths 205 and 207 to review Dirxion's progressive new products, including:
- Updated Directory Interface with realistic page flip animation and sticky note functionality
- Directory Kiosks
- TearPages On Demand (TPOD) feature updates that increase sales productivity
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Contact Information
Tom Bickel
VP - Directories
636.717.2355
tomb@dirxion.com
www.dirxion.com
www.tearpagesondemand.com
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 Telmetrics
Since 1990, Yellow Pages publishers, agencies and advertisers have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics has taken call measurement program management and reporting to new levels with its new customer portal, Perspectica.
With Perspectica, publishers, CMRs and national advertisers enjoy 24/7 online access to enterprise-level data reporting, enabling them to:
- Measure performance across markets, directories, headings, ad sizes, advertisers and more
- Compare print Yellow Pages and internet Yellow Pages programs
- Leverage enterprise-level data analytics to understand key market trends
PLUS advertisers benefit from easy-to-read call measurement reports, helping them to understand the value of Yellow Pages advertising.
Drop by booth #328 for a first-hand look at how Perspectica can provide you with the insights you need to grow your business. We look forward to seeing you at the 2007 YPA Conference.
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Contact Information
Michael Strait
Vice President, Business Development
Office 905.219.8215
Michael.Strait@telmetrics.com
www.telmetrics.com
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 Blue Planet Graphics
Founded by former MapQuest Publishing Project Manager, Robert Woolley, Blue Planet Graphics' staff has combined experience of 40+ years in the Yellow Pages Industry. Blue Planet Graphics offers creative mapping solutions and so much more to Directory Publishers. Your "quest" for superior maps at affordable prices is complete with Blue Planet Graphics!
Specializing in custom high quality maps and graphics, our services include:
- Overview and regional maps
- Street maps and indexes
- Directory Coverage Maps
- Dining, Golf, and Shopping Guides
- Locator Maps
- Community Pages:
- Research
- Compilation
- Design
- Production
- Project Management
Check out our website at www.blueplanetgraphics.com! Call on Blue Planet Graphics to manage your next project!
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Contact Information
Robert Woolley
717-273-2047
717-769-4494 fax
rdwmaps@yahoo.com
www.blueplanetgraphics.com
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 i411
This year, at the YPA conference in Las Vegas, i411 will again break new ground again with the launch of SiteOptimizer.
SiteOptimizer is i411's latest offering that enables an indepth analysis of user behaviors. Using the i411 Discovery Engine to render and generate analytical information in an interactive reporting dashboard, SiteOptimizer offers never before seen insight into user behaviors, including keyword analysis, click analysis, paths to successful searches, and much more.
SiteOptimizer's recommendation engine uses leading techniques in data analysis, pattern recognition and artificial intelligence to provide automated recommendations to improve the user experience for any site where search is the central driver.
SiteOptimizer will also make the ad inventory far mor transparent so that marketers can identify new product offerings and exploit untapped revenue opportunities.
Come by booth 401 in the exhibition hall at during the YPA conference to see a demo and get more information about SiteOptimizer.
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Contact Information
Altaz Bhanji
703.793.3270 x 240
abhanji@i411.com
info@i411.com
www.i411.com
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 Hawthorne Executive Search
Hawthorne Executive Search is the leading full service executive search and consultancy focused strictly on the Yellow Pages and new media industries. We have worked with companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, each of whom are experienced in helping clients build high performance management teams. And we perform these services in a swift, discreet fashion.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 7,000 professionals who are either currently or formerly employed in the directory industry.
While we are not exhibiting at the conference, Ken Clark will be attending and would welcome a chance to meet with you to talk about where your business is headed. If you missed Ken's presentation at the recent ADP conference on "Attracting & Keeping Today's Best Sales People", click here to read more. |
Contact Information
Robert Hawthorne
910.509.9714
robert@hawthornesearch.com
www.hawthornesearch.com
Ken Clark
919.557.7502
ken@hawthornesearch.com
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 eMedia Host
eMedia Host is a premier site design and applications development company that has been providing solutions to the Yellow Pages industry for over 4 years now.
Our web site optimization and organic search capabilities have proven and guaranteed results and our applications are engineered to fit your business to help you grow.
This summer eMedia Host will be launching a new product for the industry, our hosted Graphics Storage and Approval Management System (GSAMS), to aid publishers in managing the ad approval process for their directories.
eMedia Host also offers search engine style Yellow Pages and SEM services.
Contact us today, and let our experts develop a solution that will help your business grow and reach the next level.
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Contact Information
Phil Wojcik - Principal
973-827-8008
phil@emediahost.net
www.emediahost.net
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