| YPA Conference Special Edition |
"The Magic is Back" is the theme for next weeks YPA Conference, April 23-25 at the JW Marriott Orlando Grande Lakes -- (http://www.ypassociation.org/conference/2006/index.html).
An overflow crowd of nearly 600 people will encounter a sold out exhibit hall and an agenda focused on many of the events and issues affecting the industry. Keynote speakers include John Battelle, author of a book on Google; Ralph Trombetta, managing partner and founder of Value Innovation Associates, who will present "Blue Ocean Strategy"; Bob Garfield, editor-at-large at AdAge; Charles Kennedy of DYG Inc., an expert on Social Trends and Market Research; and Steve Smith, of Enterprise Rent-A-Car, offering the perspective of a national advertiser.
Numerous panels and workshops include, "The Magic of Local Search," moderated by Dana Todd, a co-founder of SiteLab International and president of the Search Engine Marking Professionals Organization, and which features participants from Verizon Information Services, Yahoo! Local, Google and YELLOWPAGES.com. Workshops also include: Using ROI Research to Prove Yellow Pages Value; Powerful Ideas from Independent Publishers; Public Policy Developments You Need to Know About; Member Sound Bites -- Powerful Industry Tips; How the Evolving SME Market will Affect the Yellow Pages Business (Kelsey Group); a Simba/YP&DR Yellow Pages Market Forecast; and a Syndicated Research Update.
In this special issue of YP Talk we feature some of the key exhibitors that will be at YPA, whose products and services are important to the future growth of the industry. Check them out even if you can't be there: |
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 Kuk, Baldwin & Associates
Are your reps using "THE RIGHT STUFF" with your advertisers? K-B Associates offers the right stuff for effective Yellow Pages selling - including these regularly updated and heading-specific sales tools:
Copy Builders for 400+ YP headings
Data on local spending in 325+ headings
Number of local YP lookups - top 300 headings
Monthly newsletter and 5-year database with facts and trends in 250+ top headings
Best of all, we offer complete training on how to use the right stuff - specifically, an A-to-Z self-paced, interactive multimedia YP Selling Skills Program available in these formats: (1) online; (2) intranet-ready; (3) on CD; or (4) in workbook/video format. All versions are loaded with video examples and focus on our exclusive Copy Builders and ROI process. Check our website for a demo - and then call us at 800-562-7986.
You can find us in booth number 407
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Contact Information
Kuk, Baldwin & Associates
800-562-7986
baldkuk@aol.com
http://www.kukbaldwin.com/
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 Who's Calling
StandardCall, a division of Who's Calling is the leading provider in call measurement services in the Yellow Page industry.
StandardCall provides local and national advertisers, CMRs, advertising agencies, and Yellow Page publishers with call measurement services that demonstrate the value of advertising.
By measuring Number of Phone Calls, Call Duration, Peak Hours/Days, Ring Counts, Unanswered & Busy calls, Mapping, Socio Economic Analysis, StandardCall provides the tools you need to measure proof of performance.
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Contact Information
Mike Ostrom
Account Executive
214-618-4517
mostrom@whoscalling.com
http://www.whoscalling.com/
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 TelID
Transform Your Print Phone Books Into Powerful Local Search Directories!
TelID is a break-through innovation for print directories that boosts revenue, improves advertiser retention, and builds usage!
When you upgrade your print directories with TelID, users can quickly access your advertiser's websites in just two easy steps: 1) They find advertiser's "TelID'ed" number in your directory 2) Put number in browser address using TelID's special format: www.TelID.com/6506192069. TelID's patented technology instantly and automatically routes the request directly to the right web page. (Try It!)
For local advertisers struggling to stand out among crowded search engine results, TelID is a simple, intuitive, and affordable alternative. TelID is easy to implement, requires minimal upfront investment, and generates profits immediately. Call today to see how easy it is!
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Contact Information
Henry Whitfield; VP Marketing & Sales
Tel: 650-565-8900
Cell: 650-619-2069
Henry@telid.com
http://www.telid.com
Recent YP Talk Article
TelID.com
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 AgendiZe
Created in 2003, AgendiZe provides a suite of innovative and patented solutions to online directory publishers. With AgendiZe "Click-to-Save & Share" buttons, users can transfer selected website or e-mail content to their personal and professional productivity tools.
Advertisers can convert initial user interest into sales by extending the reach of their advertisements through the entire online and offline buying process. Concurrently, the AgendiZe reporting platform allows the directories and advertisers to track each advertisement's individual performance throughout this process.
AgendiZe currently has over 8,000 implementations worldwide and more than 17 million "Click-to-Save & Share" buttons deployed in 95 countries. The company has offices in both the US and Europe and is a member of the YPA, ADP and EADP associations.
To learn more please visit: www.agendize.com
We invite you to stop by booth #214 at the YPA conference for an AgendiZe demo.
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Contact Information
Deborah Couedelo
Business Development Mgr.
dcouedelo@agendize.com
http://www.agendize.com
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 Yellow Magic
Please come by our booth (numbers 24-26) at ADP to see the latest features in MagicCarpet, our automated ability to create electronic directories (both for the Internet and CD ROM) (http://www.yellowmagic.com/YM_Magiccarpet.htm) that allows you to create your own "look-and-feel" electronic directories regardless if you have a Yellow Magic Business Management System or not.
You can also see a sneak preview of some of the many new features that will be included in the next release of Yellow Magic. These include a new look for interactive pagination, interactive design of the look of your directories, and paperless contract and copy sheet management.
Are you a golfer? Yellow Magic will be offering a $50,000 cash prize for a hole-in-one at the golf tournament, so sign-up for the golf tournament today! To entice you, we are going to have on display an example of what you can buy with your $50,000: a new yellow Lotus Elise. Come by the booth to see this amazing machine.
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Contact Information
Ronald G. Mintle (during the conference)
909.224.3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
Yellow Magic Sales
951-506-4005
Sales@YellowMagic.com
Recent YP Talk Article
Production Tip - Incremental Proofing
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 Clovis & Roché
For the past fifteen years Clovis & Roché has been a major leader in Commercial Debt Recovery and Loss Prevention Services. With our professional staff of managers and representatives, we have helped companies like yours improve and expand upon profit margins and cash flow.
Innovative Solutions for Your Credit and Collections Needs:
Proactive Investigative Searches
Asset Searches
Bank Searches
Pre-litigation Searches
Outsourcing Options (A/R Management & Collections)
On-site Training Services
Targeted Collection Services
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Contact Information
Sandra Lovett-Tillman
800.283.0909 ext 1075
slovett@clovisroche.com
http://www.clovisroche.com/
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 MediaTraks
CMR Gateway
The Direct Channel to YP Publisher Information
The CMR Gateway addresses the continuing challenge for CMRs of efficiently gathering marketing information and data on directory publishers. CMRs no longer need to expend valuable time hunting for information from multiple, individual publisher Web sites. Rather, they can find all the information and tools they need from publishers displayed in a clean and consistent content structure, in one easy to access location.
CMR Benefits:
Easily find all the YP publisher information you need in one place
Search for directories, IYPs and/or publishers
Transmit orders and graphics directly to publishers
Publisher Benefits:
Be where the national channel can find you
List both print and online advertising
Update your own data
We'll be at the YPA Trade show in Orlando. Please visit us at Booth #513 to see all of our CMR and Publisher applications for yourself.
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Contact Information
Taylor Treese
President
MediaTraks Global, LLC
(888) 532-0908 ext. 112
taylor@mediatraks.com
http://www.cmrgateway.com
Recent YP Talk Article
Bringing the Yellow Pages Industry Closer to the Future
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 Truth About YP
We are proud to introduce, in conjunction with the Yellow Pages Association, two new educational programs for CMR's and CMR accounts: "THE SALES LAB" advanced sales training program and "THE TRUTH ABOUT YELLOW PAGES" advertiser workshop.
"THE SALES LAB" has been tested and has received excellent ratings by its participants. The training is available on-site or on-line.
"THE TRUTH ABOUT YELLOW PAGES" advertiser workshop has been conducted for groups of advertisers including Walt Disney World, Fleetwood Industries, franchisees, Chambers of Commerce and YP Publishers.
For detailed information and to see a video preview please visit us at Booth 412 or: brochures are also available at YPA booth.
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Contact Information
Tom Davis, President
Better Business Builders, Inc.
101 Mariner Way
Maitland, FL 32751
888-TRUTHYP (878-8497)
tom@truthaboutyellowpages.com
http://www.truthaboutyellowpages.com
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 MagnetStreet
MagnetStreet is a DIRECT MANUFACTURER of promotional magnets-ideal for tipping ONTO the covers of your directories or inserting INTO polybagged directories!
A MagnetStreet magnet is of the highest quality-it always includes up to four-color process, rounded corners, full bleeds, and a high-quality laminate finish for your most demanding clients. MagnetStreet's turnaround time is extremely fast, and our pricing is right since you buy right from the manufacturer. We are centrally located in the Chicagoland area, and look forward to being your promotional magnet vendor. Remember, the average refrigerator door gets opened 20 times a day. Make sure your most valuable advertisers are on that fridge door every time it's opened!
We are not exhibiting at YPA but would welcome an opportunity to talk with you about our industry leading products. Contact us using the information provided below. Thanks.
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Contact Information
John Carl - Regional Sales Manager
630-909-1840
JCarl@MagnetStreet.com
http://www.magnetstreet.com
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 Hawthorne Executive Search
Hawthorne Executive Search is the leading full service executive search and consultancy focused strictly on the Yellow Pages and new industries. We have worked with companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams. And we perform these services in a swift, discreet fashion.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 5,000 professionals who are either currently or formerly employed in the directory industry.
Ken Clark will be attending the conference and would welcome an opportunity to talk with you about your staffing needs. Please contact him using the information below.
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Contact Information
Robert Hawthorne
910.509.9714
robert@hawthornesearch.com
http://www.hawthornesearch.com
Ken Clark
919.557.7502
ken@hawthornesearch.com
Recent YP Talk Article
Take Advantage of Your Benefits
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 Profile America
Our Products
What's the biggest complaint that customers have about salespeople who call on them? "They don't understand my business or what my concerns are." Use of our "industry-knowledge products" ensures that your customers will never say that about you or your team! Speak their language.
Our Resources
Stats, facts and forecasts from a diverse set of sources -- industry associations, trade publications, business magazines, newspapers, and Profile America interviews -- are used to create our compelling yet easy-to-use "Quick-Learn Reports" and "Industry Snapshots." Understand their world.
Our Subscribers
Whether you are a Yellow Pages publisher with ten reps or hundreds, as a subscriber you'll have access to key heading-specific statistics, market trends, and critical success factors. Earn their respect.
We are not exhibiting at YPA but would welcome an opportunity to talk with you about our industry leading products. Contact us using the information provided below. Thanks.
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Contact Information
Patty P. Lundy
404-812-6900
pattylundy@profileamerica.biz
http://www.profileamerica.biz
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