| March Newsletter - YPA Conference Special Edition |
Yellow Pages Is Back -- Would probably be the most accurate headline describing the current status of the industry. After a tough past few years where the industry has had a spotty performance at best, signs all across the industry from publishers, to CMRs, to suppliers point to an improving economic pace and outlook for 2005.
No sign of this recovery is more evident than the upcoming Yellow Pages Association (YPA) conference March 6-8, 2005 at The Mirage Hotel and Casino in Las Vegas, where a record attendance is expected and a full exhibit hall awaits the attendees. This conference will mark the Association's thirtieth anniversary.
The other positive sign for the industry is the number of announcements and new product introductions we are seeing from the industry suppliers. Given the sheer number of these important announcements we have decided to change the normal presentation of our monthly newsletter to give you a sneak peak at some of the key happenings you will see on the YPA Exhibit floor, even if you can't be there. In this special pre-YPA Conference issue you can find out more information about efforts from these important suppliers: |
|
 AdMission Corporation
AdMission Corporation, a provider of directional advertising solutions has recently completed its first agreement with a Yellow Pages publisher -- SuperPages.ca, which has selected AdMissions enhanced advertising technology to enhance Canadas comprehensive online business and residential directory. The site gives both "brick and mortar" and online-only advertisers a venue to promote goods and services through listings and Web pages, according to their specific local, regional and national needs. Enhancing these listings with AdMission will provide a premium ad product with a visual, interactive component.
|
Please visit booth 422 to receive more information about our products and services. |
Contact Information
Tara Thomas
925.242.4055
tara.thomas@admissioncorp.com
http://www.ipix.com
Leif Welch
925.242.4021
leif.welch@admissioncorp.com
http://www.ipix.com
Recent YP Talk Article
Using Technology to Add Value for Advertisers
|
Back to top |
|
 YP Solutions
YPsolutions provides Internet software services that effectively allow publishers to present their print directory data in digital form on the web. Their goal is to ensure publishers will continue to be the leaders in putting local buyers and sellers together, both in print and online.
YPsolutions' primary focus is to help Yellow Page publishers develop effective and profitable Internet solutions today that will work for them not only now but into the future. They offer the industry a "private-labeled" comprehensive combination of products that no one else offers. These products are either integrated in a total solution or disintegrated in complete individual solutions that fit our partner/publishers' unique needs. YPsolutions is the only Internet yellow page software services company offering publishers customized solutions for their Internet initiatives.
|
Please visit booth 530 to receive more information about our products and services. |
Contact Information
Don Jones
504.297.2400 - Ext. 2225
jones@ypsolutions.com
http://www.ypsolutions.com
Recent YP Talk Article
2005 Outlook: When You Get To The Fork In The Road, Take It.
|
Back to top |
|
 Kuk, Baldwin and Associates
Kuk, Baldwin & Associates is a partnership formed in 1993 - with a mission of developing and delivering results-oriented multi-media sales and sales management training programs for Yellow Pages and related industries. Together, Tom Baldwin and Norb Kuk combine over 70 years of experience in the Yellow Pages business - primarily in sales and management training and in the development of market information and sales aids.
K-B Associates offers a wide range of modular YP sales training,marketing, and management tools, including our interactive multimedia YP Selling Skills Program in several formats - online, intranet, CD, or workbook/video. The program is built around our exclusive heading-specific sales tools, such as Ad Analysis® Sheets, local market measurement software, and database of heading-specific news items.
When you visit us in Las Vegas, pick up a couple of American flag pins, get a demo and materials on our programs and selling tools, and ask us about our new Co-op Workshop.
|
Please visit booth 406 to receive more information about our products and services. |
Contact Information
Norb Kuk or Tom Baldwin
800.562.7986
baldkuk@aol.com
http://www.kukbaldwin.com/
|
Back to top |
|
 Dirxion Software
Dirxion is the premier software development firm and solution provider specializing in "look and feel" digital directories. Our software converts printed directories into digital replications (Internet & CD-ROM), while preserving the printed product and enhancing it with exceptional searchability and functionality. Dirxion's full range of services includes research and development, product placement and fulfillment/support.
In addition to our core solution, Dirxion provides TearPagesLive!, a resource developed exclusively for the Yellow Pages CMR community. In 2004, the Yellow Pages Integrated Media Association recognized Dirxion with a Gold Industry Excellence award for this valued program.
Come meet us at the intersection of digital and print!
|
Please visit booth 413 to receive more information about our products and services. |
Contact Information
Tom Bickel
636.717.2355
tomb@dirxion.com
http://www.dirxion.com
|
Back to top |
|
 Discovery Packaging Inc.
Discovery packaging offers a total approach to the creation and deployment of Flexible Packaging products. Patent pending Rapid Close bags were launched mid point of 2004 and represent a new and innovative packaging form, ideal for use within the directory industry.
Our company is a coming together of manufacturing, sales/marketing, product research, creative, and customer service expertise. This amalgamation of business, product and resource skills gives Discovery Packaging an edge in providing exactly what the customer needs and wants. The creation of new and effective forms of Flexible Packaging as well as filling /handling logistics are front and center in our business activities.
Rapid CloseTM bags are currently available in eight stock sizes to fit most every size of directory.
Custom bag sizes with high resolution Flexographic printing are also readily available to meet you exact requirements.
Please visit booth 412 to do your own hands on test of Rapid CloseTM bags and learn more about how our Directory Care value proposition can work for you.
|
Contact Information
David A. Bragen
630.752.0644
david.bragen@davenconsulting.com
http://www.davenconsulting.com
Peter Taylor
905.584.9082
peter@discoverypackaging.com
http://www.discoverypackaging.com/
|
Back to top |
|
 Geosign Corporation
Geosign enables online, print and in-vehicle solution providers with a unique low cost method of providing in-depth and up to date information to their subscribers.
In addition to custom datasets, our standard data products include:
- National URL Database - A very accurate and comprehensive list of URLs for every physical US business. Almost 4 million in total and growing daily. This database is much larger than any other URL database and over 25% more accurate. We have removed the Adult URLs, redirects, directories, and web sites that are either dead or under construction.
- Franchise Dataset - Two million records for 3,000 of the most popular franchises in North America that includes rich attributes such as hours of operation, menu selections, credit cards and available facilities, providing users with a rewarding search experience.
- Brand Dataset - Launching in May, our BrandDat product will include information about authorized dealers and distributors.
- TrueLocal.com - Incredibly fast and accurate local search engine, featuring clustering, full text, and advanced synonym matching technology. We're looking for partners and syndicators
While Geosign will not be exhibiting, Stephanie Crammond will be attending. Please contact Stephanie to arrange a meeting.
|
Contact Information
Stephanie Crammond
866.436.7446 - Ext 266
scrammond@truelocal.com
http://www.geosign.com
|
Back to top |
|
 Find YP
Find YP provides innovative solutions to the greater Yellow Pages community. Our web based products and services are geared toward optimizing the available information about print and electronic products as well as the markets they serve. In addition to our core suite of products, we also provide customized solutions for publishers and CMRs. When you need creative solutions, think of Find YP.
Since January, when Find YP first announced its directory information product, over 30 publishers have already agreed to list their directory data and ad rates. With more publishers being added daily, the system is rapidly approaching over 2,000 directories.
While Find YP will not be exhibiting at the YPA convention, Phil Wojcik will be attending. Please contact Phil to arrange a meeting.
|
Contact Information
Philip Wojcik
973.827.8008
phil@findyp.com
http://www.yperd.com
Recent YP Talk Article
Find YP to Launch New Rates and Data Information Source for the Yellow Pages Industry
|
Back to top |
|
 Yellow Magic
Now, Electronic Directories can be produced quicker and easier than ever with MagicCarpet, Yellow Magic's new product that creates look-and-feel CD ROMs and Internet Directories extremely quickly. It utilizes one of the most advanced search engines in the industry from ApproxiMATCH. Please come by our booth to see a demo.
Yellow Magic Services can now produce your Display Ads at very competitive prices. Come see us to find out how you can save money on display ad creation.
Yellow Magic Incorporated is proud to announce that Mr. Paul Donlan has joined Yellow Magic as its new President. Mr. Donlan was previously President of net-linx. Mr. Ron Mintle is now the company's CEO. Please help us welcome Paul to the growing Yellow Magic family.
Also, Yellow Magic is pleased to announce the opening of our new sales and technical support office in Kuala Lumpur, Malaysia.
|
Please visit booth 516 to receive more information about our products and services. |
Contact Information
Ronald G. Mintle
909.224.3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
|
Back to top |
|
 Media Traks / Click Forward
About MediaTraks
MediaTraks helps advertisers and Yellow Pages Publishers measure the effectiveness of advertising. MediaTraks provisions unique local or toll free telephone numbers that track and associate all calls to a particular ad source. Our call tracking technology can also help any Yellow Pages Publisher gain greater market share by selling advertising on a performance basis with our Pay-Per-Call Platform. YP Publishers and CMRs can also take advantage of several unique partnerships MediaTraks has established in the YP Industry that bring combined click and call reporting as well as customer retention.
www.mediatraks.com
About Click Forward
Click Forward Marketing provides local search engine and Internet marketing services to thousands of local advertisers. Our award winning software and systems allow us to provide the most cost effective, wide reaching and relevant local search products on the market today.
Our turn-key, private labeled order entry and reporting platform allows Yellow Page publishers and agencies to seamlessly offer locally relevant interactive advertising products to their customers. The software suite makes reporting and selling local online advertising profitable and easy to manage.
www.clickforward.com
|
Please visit booth 102 C & D to receive more information about our products and services. |
Contact Information
Taylor Treese
1 888.532.0908 - Ext. 112
taylor@mediatraks.com
http://www.mediatraks.com
Gary Arthurs
1 877.8.CLICKS
info@clickforward.com
http://www.clickforward.com
Recent YP Talk Article
Pay-Per-Call Meets Pay-Per-Click
|
Back to top |
|
 Hawthorne Executive Search
Hawthorne Executive Search, formerly known as Yellow Pages Recruiting.com is a full service executive search and consultancy focused strictly on the advertising, publishing and media industries. With decades of experience, Hawthorne Executive Search is an executive search and management firm that has assisted companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 5,000 professionals who are either currently or formerly employed in the directory industry.
While we are not exhibiting at the convention, Ken Clark will be attending and would welcome a chance to met with you directly. Please contact Ken to arrange a meeting.
|
Contact Information
Ken Clark
919.557.7502
ken@hawthornesearch.com
http://www.hawthornesearch.com
Recent YP Talk Article
Why Women Don't Run More Companies
|
Back to top |
|
 Creditwatch
Advertiser Retention for Publishers
Retaining the Yellow Page advertiser has never been as important or as competitive as it is today. CREDITWATCHs customer experience reveals that 6070% of Yellow Page advertisers that go to collections are dispute related and easily prevented. Studies show that it cost as much as 5 times more to acquire a new advertiser than to keep an existing one. As customers' relationships with the company lengthen, profits rise. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers. Retention is profitable!!!
At CAT (Customer Advocacy Treatment) Practice, we manage a sequence of pro-active, single-minded customer retention touches as part of the CAT practice.
Stop by our YPA Booth #110 to learn more about CATs retention solution
|
Contact Information
Steve Anderson
1 800.876.1888 - Ext. 3355
steve.anderson@creditwatchservices.com
http://www.creditwatchservices.com
Recent YP Talk Article
This Just In - CREDITWATCH introduces CATPRACTICE
|
Back to top |
|
 The Kelsey Group
The Kelsey Group's Drilling Down on Local Search Conference
Despite growing sales through online, direct mail and big box stores, the 80/20 rule is still in effect when it comes to "buying stuff." What that means is that 80 percent of consumer purchases of goods and services still take place within 20 miles of home. What has changed is how people search for product and service information, comparison shop and make the actual purchase.
The Kelsey Group's upcoming conference, Drilling Down on Local: The Online-Offline Opportunity (April 18-20, 2005, Santa Clara, California), examines changing consumer behavior, as well as the platforms, products and players that are emerging and evolving to take advantage of this new online-offline reality in the local market.
The conference will deliver must-have analysis built on research data to help attendees formulate new and emerging models to grow their businesses.
|
Contact Information
Pam Kelsey
609.921.7200 - Ext. 10
pkelsey@kelseygroup.com
http://www.kelseygroup.com/dd2005/
|
Back to top |
|
 DAVEN Consulting Inc.
Even where you're part of an organization with hundreds of people, it can sometimes feel like you're fighting the battle all by yourself. Negotiating supplier contracts, negotiating schedule changes and adding cost-effective new products are but a few of the areas where you may not be as well equipped as you may think. DAVEN Consulting Inc. is ready, willing and able to get into the trenches with you to help plan the strategy, implement the tactics and emerge victorious. No longer do you have to simply trust that things will work out okay. Now, with DAVEN Consulting Inc. as an ally, you will know what's truly possible and together, we will maximize your results.
|
Contact Information
David A. Bragen
630.752.0644
david.bragen@davenconsulting.com
http://www.davenconsulting.com
Recent YP Talk Article
Three Barriers to Reduced Costs
|
Back to top |
|
