Newsletter Archive
2007 Articles
A View From The Corner OfficeSales & Marketing
- 10/25/2007 - An Interview with Patrick Marshall, Chief Media Officer, Yellow Book USA
- 08/30/2007 - Insights from Charles Laughlin of The Kelsey Group on The Future of Yellow Pages
- 05/24/2007 - An Interview with Larry Angove, President & CEO, Association of Directory Publishers (ADP)
- 02/01/2007 - An Interview with Katherine J. Harless, President and CEO, Idearc Inc.
- 01/04/2007 - An Interview with Robert Hawthorne, President, Hawthorne Executive Search
Local Search / IYP
- 12/06/2007 - Look at me. Look at me. Look at me.
- 10/25/2007 - Why Customers Cancel
- 10/10/2007 - Let's Boycott Chevy
- 08/14/2007 - Missing the Number
- 06/21/2007 - Do Advertisers Know Who We Are?
- 02/15/2007 - Public Relations -- Are You Ready?
HR/Employment
- 09/13/2007 - The Directional Advertising Advantage - Adapt & Evolve!
- 05/11/2007 - Understanding User Behavior
- 04/09/2007 - Kelsey Conference Recap
- 03/01/2007 - Once Is Never Enough
- 01/18/2007 - The Internet, The Internet, The Internet
Production
- 11/8/2007 - How to Lose Your Ideal Candidate Without Really Trying
- 09/13/2007 - What Are They Thinking
- 06/21/2007 - Facts & Myths of Online Job Boards
- 04/09/2007 - Hiring and Retaining Top Sales Talent
- 03/01/2007 - Matchmaker oh Matchmaker, Make Me a Match
- 01/18/2007 - The Top Women in Yellow Pages, Part 3
Research
- 10/10/2007 - Redesigning Directories for a New Era
- 07/27/2007 - Print Directory Scoping Complexity
- 05/24/2007 - So What Really Happened In Vegas??
- 04/19/2007 - ADP Conference Review
Dollars & Sense
- 09/27/2007 - Say What?
- 08/30/2007 - Multitasking Really Doesn't Work
- 06/07/2007 - Providing Guidance to Maximize Directory Advertising
- 04/19/2007 - Ratings Go Online & Seek U.S. Patent
- 03/01/2007 - Selling The Value of a Medium
Environmental
- 12/20/2007 - Coaching for Success
- 11/15/2007 - Where is the Yellow Pages Industry Headed?
- 06/21/2007 - The Good Things About Yellow Pages Keep Coming
- 02/15/2007 - 2007 Predictions - Part 2
- 01/18/2007 - 2007 Predictions
Tech Talk
- 12/06/2007 - Even Google Is Going Green
Editor's Corner
- 10/25/2007 - How to Spot that Web Scam
- 07/27/2007 - A Busy Time in IYP Land
- 05/11/2007 - Web 2.0 the Evolution of the Internet
- 04/09/2007 - You Gotta Love Technology
People
- 12/20/2007 - Let There Be Peace in Yellow Pages
- 11/8/2007 - Let's Boycott Chevy - A Follow-Up
- 09/27/2007 - The Greening of Yellow Pages - Separating the Facts from the Myths - Part 2
- 08/14/2007 - The Greening of Yellow Pages - Separating the Facts from the Myths
- 06/07/2007 - Bill What'shisname Thinks YP is Dead (Again)
- 03/15/2007 - It's Like Deja Vu All Over Again
- 02/15/2007 - More Good Things in Yellow Pages Land
News u Can Use
- 12/20/2007 - People Update for December 2007
- 11/15/2007 - People Update for November 2007
- 09/27/2007 - People Update for September 2007
- 08/14/2007 - People Update for August 2007
- 07/12/2007 - People Update for July 2007
- 05/24/2007 - People Update for May 2007
- 04/19/2007 - People Update for April 2007
- 03/15/2007 - People Update for March 2007
- 02/01/2007 - People Update for February 2007
- 12/06/2007 - News U Can Use
- 11/8/2007 - News U Can Use
- 10/10/2007 - October 2007 News U Can Use
- 08/30/2007 - News U Can Use
- 07/12/2007 - July 2007 News U Can Use
- 06/07/2007 - June 2007 News U Can Use
- 05/11/2007 - May 2007 News U Can Use
- 03/15/2007 - March 2007 News U Can Use
- 02/01/2007 - February 2007 News U Can Use
- 01/04/2007 - January 2007 News U Can Use