Industry News
YPA and ADM Become One
January 7, 2010 - In an email to the industry, the Association of Directory Marketing (ADM) and the Yellow Pages Association (YPA) have formally merged, effective January 1, 2010.
ADM is now the YPA National Marketing Division (NMD). The YPA National Marketing Division will "...continue to perform the same functions as ADM by advocating for the national channel...."
The new division also annouced a new webpage is available at www.ypassociation.org/NMD where information about the MAP program, PAYS reports, split-runs, the Flash newsletter and more can be found.
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