Industry News
Innovectra Selected To Power The Beach Book Online
New Internet Directory Slated for The Outer Banks in North Carolina
Kill Devil Hills, NC and Vienna, VA - August 10, 2009 - The Beach Book, Inc., the leading Yellow Pages publisher for The Outer Banks from Carova Beach to Ocracoke Island, NC, has selected Innovectra Corporation as its Internet Yellow Pages services partner. The companies are launching a new Internet directory portal for local residents, area visitors and vacationers who use the Internet to search directory listings and find business profile information.
The Beach Book.com site (www.BeachBook.com) features a complete online Yellow Pages edition and a keyword search engine to connect online shoppers with local merchants via links to Internet directory listings, web sites, interactive maps, online videos and dynamic coupons.
"We are expanding our online directory business with the Innovectra platform" said Thomas J. Chisholm and H. Jeffrey Graham, co-publishers of The Beach Book. "Our business customers are now able to reach a wider audience because of the SEO and SEM expertise Innovectra is adding to BeachBook.com," they said.
"Who doesn't use the Internet to plan a vacation?" asked Thomas C. Lewis, president and CEO at Innovectra. "Enabling out of town consumers to find out where to go and what to do via major search engines and BeachBook.com changes the game for local businesses who want to attract more customers," he said.
The Beach Book site is a custom solution hosted on the ActivImpact platform from Innovectra. The software leverages phone book content to power a "listings based" Internet Yellow Pages search that is available via the web, mobile and social networking applications. In addition, the site features ActivDirectory to present a "look and feel" electronic reproduction of The Beach Book.
Innovectra is providing The Beach Book with search engine optimization and search engine marketing services to enable Internet users to find local shopping information on the Internet from The Beach Book in and around the communities located in The Outer Banks.
About The Beach Book, Inc.
The Official Phone Directory of the The Outer Banks, The Beach Book is local resource that has covered the vacation area for the past 16 years. Over 65,000 copies are distributed annually to local residents, visitors and business owners. Each year the company hosts a cover art competition with the Dare County Arts Council. The winner is selected from an independent panel of judges. For more information, visit www.BeachBook.com.
About Innovectra
Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. We provide a complete suite of interactive online media products and services that "optimize" and "monetize" local search, including ActivImpact, ActivDirectory and a full suite of advertiser solutions. For more information, visit the Innovectra Corporation web site at www.innovectra.com
Media Contacts
Innovectra
Thomas Lewis
703-287-4140
tlewis@innovectra.com