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Yellow Pages Industry News

05/07/2008 - Localeze and TMP Select Young & Associates
Young & Associates, a premier technology public relations agency headquartered in the Washington, D.C. area, announced today that Localeze, the leading expert on local search engine business content management, and TMP Directional Marketing (TMPDM), a Yellow Pages and online search marketing agency, have selected the 26-year-old company as their public relations firm of record.
05/05/2008 - YellowBook Launches New Brand & Mult-Media Campaign
Yellowbook, the leading independent publisher of print and online yellow pages directories nationwide, announced today the launch of a new integrated marketing campaign entitled Say Yellow to the Future. The campaign includes a full branding makeover with a new streamlined logo and a name conversion to one word (formerly Yellow Book), new television commercials by Oscar-nominated Hollywood director Vadim Perelman, and newly designed print directories that present the company as a forward-thinking, innovative digital force of the future.

The newly condensed name and fresh typeface give Yellowbook a sleeker, more digitally-focused feel. Part of the new logo depicts an evolution of the traditional industry-wide walking fingers icon. The book is removed and the fingers could now pass for walking or running through pages, pointing or clicking - an adaption to reflect the growing versatility of Yellowbook's search options.
05/01/2008 - GenieKnows.com Partners with Localeze
Localeze, the leading expert on local search engine business content management, announced today that it has partnered with GenieKnows.com to provide over 16 million U.S. business listings, including listings directly verified and enhanced by businesses, to GenieKnows' local business directory search engine, GenieKnows Local. GenieKnows Local allows users to quickly pinpoint local businesses via map, and view addresses, phone numbers, reviews, references and related Web sites through a unique hybrid landing page. Alongside Google and MSN, GenieKnows Local is one of only three search engines covering all of the U.S. and Canada.
04/24/2008 - Local Insight Completes Acquisition of The Berry Company's Independent Line of Business
Local Insight Regatta Holdings, Inc. today announced that it has completed the previously announced acquisition of The Berry Company's Independent Line of Business (ILOB) from L.M. Berry and Company, a subsidiary of AT&T. The ILOB provides an integrated array of directory services, including sales, marketing, interactive sales support, ad design and composition services, to more than 80 Yellow Pages publishers throughout the country. With the conclusion of this transaction, Local Insight Regatta Holdings provides outsourced Yellow Pages sales, marketing and production services to more than 160 telcos in the United States, covering more than 900 print directories.
04/24/2008 - SunShine Pages Partners with Boomdash
Boomdash, LLC, a provider of online marketing solutions to local businesses, announced its partnership with SunShine Pages, a leading yellow page publisher for the Southeastern United States. The partnership will allow SunShine Pages advertisers to advertise online and on mobile phones.
04/22/2008 - YPA & ADP Unveil Environmental Seal
The Yellow Pages Association" (YPA") and the Association of Directory Publishers (ADP) today unveiled a unique environmental seal that directory publishers may use to demonstrate they are committed to specific, environmental guidelines adopted by both Associations. The YPA and the ADP announced formal Joint Environmental Guidelines earlier this month, and member publishers of either organization that agree to adhere to these Guidelines may choose to display the new seal on directories and other sales and marketing materials. The Guidelines focus on source reduction, recycling opportunities and efforts to minimize the Yellow Pages industry's environmental impact.
04/17/2008 - HYPN Launches New Digital Product
HYP Network/Directorio en Español, the leading independent publisher of Spanish language Yellow Pages directories in the United States announced the launching of their Search Engine based Pay Per Click Advertising Program.

According to Jerry Folckemer, HYP's CEO, with Internet traffic growing 20% per year and 99% of Internet users accessing web sites through Search Engines, Directorio en Español's programs are meant to be a huge success delivering guaranteed clicks to their customer's pages from Google, Yahoo, Ask.com, MSN and AOL (in an average month, 9.4 Billion searches are performed).
04/14/2008 - Top U.S. Markets Rely Heavily on Yellow Pages
The Yellow Pages Association" (YPA") today announced that residents and businesses in many of the top U.S. Designated Market Areas (DMAs*) rely heavily on the Yellow Pages. Out of the top U.S. DMAs, more people in tech-savvy cities including Portland, Ore., Seattle, Columbus, Ohio and Charlotte, N.C. reference the Yellow Pages per week than the national average. The findings were gathered from the 2008 Yellow Pages Association Industry Usage Study: National Results, conducted by Knowledge Networks/Statistical Research, Inc. (KN/SRI). The usage study results also show that the Yellow Pages reach consumers who are ready and able to make purchases. Nationally, 86 percent of those surveyed made a purchase or were likely to do so after making a print Yellow Pages reference.
04/08/2008 - YPA Introduces Environmental Guidelines
To further demonstrate the Yellow Pages industry's commitment to environmental responsibility, the Yellow Pages Association" (YPA"), in concert with the Association of Directory Publishers, today announced formal Joint Environmental Guidelines for the directory publishing industry. Already adopted by many major publishers, the Guidelines focus on source reduction of telephone directories, enhanced recycling programs and environmentally sensitive manufacturing practices. "With more than 13.4 billion print Yellow Pages references per year, we know directories are critical to the success of local businesses and are an important resource for the communities they serve," said Neg Norton, president, YPA. "It's also imperative for us, together with national environmental organizations and the overall business community, to promote best practice programs that reduce environmental impact and foster conservation."
04/02/2008 - Idearc Names Briggs Ferguson President of Internet Operations
Idearc Inc. (NYSE: IAR) today announced the appointment of Briggs Ferguson as President - Internet. Mr. Ferguson will lead the company's Internet/Web products and pay-for-performance advertising solutions. Mr. Ferguson will report directly to Frank Gatto, acting Chief Executive Officer.
03/31/2008 - Local Matters and mobilePeople Merge
Local Matters is set to merge with Denmark's search engine mobilePeople in a deal designed to capitalize on growing mobile advertising market, the companies said. The combined company would sell media-related technology solutions to publishers and directory assistance providers who are increasingly dependent on Internet and mobile to capture users and local advertisers. The solution enables digital channels, including the Internet, wireless and voice service providers, to make money by connecting consumers and advertisers.
03/18/2008 - Going by the book
Two years ago, Brooke Cloninger wondered how to improve the visibility of her business in the Spokane Dex phone book. Her yellow pages ad was tucked away in the middle of the section for dentists, but it was crowded out by larger and splashier ads purchased by dozens of other area dentists.

So starting in 2006 and then again last year, Cloninger took a front-and-center approach to being seen. Every phone book produced by Dex and distributed last fall in Spokane County features her smiling face and her dental office details in a colorful ad that doubles as a refrigerator magnet, glued to the top of the phone directory.
03/17/2008 - Business.com Launches New Sections
anta Monica-based business search engine Business.com said this morning that it has launched two new "channels" focused on money and technology. The firm said the new areas on the firm's web sites are targeted at serving buyers and sellers of business financial services and technology. The company also said that it has integrated how-to guide content from its Work.com business expert community into its directory pages, an updated taxonomy of business product and service categories, new product finders, along with other enhancements to its web site. Business.com operates an online, business-focused search portal; the firm is a subsidiary of R.H. Donnelley Corporation.
03/17/2008 - YELLOWPAGES.COM Network Expands to Microsoft Search Sites
YELLOWPAGES.COM, a subsidiary of AT&T announced a distribution agreement with Microsoft Corp. that will put YELLOWPAGES.COMs comprehensive advertising listings and content in front of consumers who use Microsofts local search sites. The agreement is expected to launch in early April, and it will give YELLOWPAGES.COM advertisers exposure through Microsofts search pages within the Live Search and Live Search Maps properties, including MSN Yellow Pages.
03/17/2008 - Cox and Yellow Book Team Up
Cox Communications, the seventh largest phone service provider in the U.S., and Yellow Book USA, a leading yellow pages and online search company, announced today that they have entered into a co-marketing and distribution agreement. Under the new teaming arrangement, Cox and Yellow Book will promote each other's products and services through a variety of sales and marketing channels. The agreement also provides for the publication of Yellow Book directories that will include Cox branding and product information in key Cox markets. The first four pages of the directories will highlight Cox products and local service capabilities. In addition to normal distribution channels, Yellow Book directories will be available at Cox retail locations.
03/17/2008 - WebVisible, Inc. Secures $12 Million in Funding
WebVisible, Inc., a global leader in local interactive advertising, announced today that it has received $12 million in series B funding led by Silicon Valleys Sutter Hill Ventures with participation from existing investor Redpoint Ventures. In conjunction, Sutter Hill Ventures Managing Director Jim White will join WebVisibles Board of Directors. WebVisible, whose robust software platform manages interactive advertising campaigns for small-to-medium-sized businesses around the world, will use the funds to achieve the next level of technology innovation, promote growth in its reseller channels, and increase sales penetration. Additionally, the company will continue its international growth as sales partnerships surge throughout Europe with Asia Pacific and South America on the horizon.
03/12/2008 - Call Genie and Spoken Communications Announce Strategic Agreement
Call Genie Inc. (TSX:GNE), a leading provider of local search and advertising solutions, and Spoken Communications, a leading provider of human call center agent and speech technology, today announced at the Voice Search Conference 2008 a partnership to provide a next generation voice solution that integrates automation with human silent agents to deliver a better consumer experience. The hybrid speech automation provides proactive assistance to understand the exact reason and meaning for the caller's query to help them reach the most relevant advertising and business listing results in a pleasant and effective manner.
03/06/2008 - 'Drilling Down on Local' 08 To Focus On US$45 Billion Global Interactive Ad Market
According to The Kelsey Group's recently released forecast, interactive advertising revenues will grow from US$45 billion in 2007 to US$147 billion globally by 2012, a 26.8 percent compound annual growth rate. Within this vigorous market environment, The Kelsey Group anticipates a highly energized gathering of the online vertical and classified advertising communities at Drilling Down on Local 08: Marketplaces, April 30-May 2 in Seattle, Washington.
02/28/2008 - LocalTel Expands Partnership with Innovectra
-- LocalTel Yellow Pages, New England's largest publisher of community telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all of New England's local advertisers. In addition to offering local advertiser features and benefits information at LocalTel.com, the media company is expanding its geographic coverage footprint to cover all of New England in print and digital formats to better meet the needs of over 1,000,000 local advertisers. LocaTel will also offer Innovectra's ActivIMPACT program for its local advertisers in New England. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and internet traffic for local advertisers.
02/27/2008 - RRD to Acquire Pro Line Printing
In a move designed to enhance its national advertising programs, R.R. Donnelley & Sons Company has entered into a definitive agreement to acquire Pro Line Printing Inc., a privately held producer of newspaper inserts headquartered in Irving, TX, for $122 million.
02/27/2008 - Idearc CEO Leaves After 8 Days Citing Health
Idearc Inc. (IAR) Chief Executive John Mueller resigned after just over one week on the job, citing "unforeseen health reasons." The telephone-directory printer named Executive Vice President Frank Gatto interim CEO while a search is conducted. Before joining Idearc, Gatto served as chief financial officer for Puerto Rico Telephone Co. from September 1999 to September 2001.
02/26/2008 - New Research Shows Overall Yellow Pages Usage Growing
The Yellow Pages Association"(YPA") today announced that industry research shows 2007 Yellow Pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006. Print usage remained stable with 13.4 billion print Yellow Pages references, unchanged from 2006, according to the 2007 Knowledge Networks/SRI (KN/SRI) Industry Usage Study, while comScore reports Internet Yellow Pages (IYP) searches increased 15 percent in 2007 to 3.8 billion, up from 2006's 3.3 billion IYP searches.
02/19/2008 - Jack Mueller Named Idearc Chairmen/CEO Replacing Harless
The Idearc Board of Directors has appointed John J. "Jack" Mueller to serve as Chairman and Chief Executive Officer of Idearc, effective immediately. Mueller, who has served as Chairman of the Idearc Board of Directors since November 2006, replaces Kathy Harless, who has left her position as President and CEO. Mueller also continues his role as Chairman of the Board.
02/05/2008 - R.H. Donnelley Extends Managed Services Agreement with Amdocs
R.H. Donnelley Corporation (NYSE: RHD - News), one of the nation's leading Yellow Pages and online local commercial search companies, and Amdocs (NYSE: DOX - News), the leading provider of customer experience systems, today announced the extension of their managed services agreement through 2012. Under the terms of the agreement, Amdocs will continue to provide R.H. Donnelley with services such as ongoing application support and maintenance, day-to-day data center operations and testing automation. In addition, Amdocs will deliver systems integration services to unify and modernize the directory publishing operations systems for R.H. Donnelley's sales regions. This will help R.H. Donnelley enhance sales, marketing, publishing and customer relationship management capabilities across its operations.
02/05/2008 - YellowBook.com Unveils Redesigned Site Featuring Microsoft Virtual Earth
Yellow Book USA announced today the launch of a completely redesigned Yellowbook.com. Unveiled Friday, the new yellowbook.com is powered by a simple easy-to-use consumer interface designed to enhance the overall user experience and return even greater relevancy in search results. The redesign incorporates Microsoft Virtual Earths highly interactive maps with high-resolution satellite and aerial images, up-to-date location information and driving directions. Also included are new predictive drop down boxes to expedite visitors searches and a layout that places most advertisers above the fold, providing users a quick view of search results.
02/04/2008 - Local Insight To Acquire Berry Company Independent Line of Business
AT&T and Local Insight Regatta Holdings, Inc. today announced the execution of a definitive agreement for Local Insight to acquire the assets of The Berry Companys Independent Line of Business (ILOB) from L.M. Berry and Company, a subsidiary of AT&T Inc. The transaction will combine two industry-leading organizations responsible for selling, producing and distributing nearly 700 print and online directories in North America. In connection with the transaction, Local Insight Regatta Holdings will also become an authorized reseller of advertising for AT&Ts YELLOWPAGES.COM Network, a leading Internet Yellow Pages and local search site.
01/24/2008 - SunShine Pages Announces New Appointments to Leadership Team
Sunshine Pages is proud to announce and welcome new appointments to their leadership team: The companys Sales Division appoints and welcomes Rosanne Wilfer as its new Director of Sales. Ms. Wilfer brings with her close to 30 years experience in the Yellow Pages industry. The companys Operations Division announces the promotion of Jeanne Miller as Director of Operations. Ms. Miller has been with Sunshine Pages for 15 years. The companys Marketing Division appoints and welcomes Kristine Bulot as its new Electronic Product Manager. Ms. Bulot brings with her over 5 years of experience in the online Yellow Pages industry.
01/24/2008 - YellowPages.com & TurnHere For Online Video
TurnHere, Inc., the leading online video solutions platform, today announced an agreement with YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE:T) and a leading Internet Yellow Pages and local search site, to produce online videos for YELLOWPAGES.COMs broad base of local business customers. Under the agreement, TurnHere will provide a custom-produced video approach to YELLOWPAGES.COM for its Video Profile product, which the company recently started offering. During the development of the Video Profiles, advertisers will work directly with TurnHeres network of local videographers to produce creative videos that capture the personality and services of each small business owner.
01/24/2008 - DexKnows to Sponsor Rolex 24 Daytona Race Team
After recently driving the nationwide rollout of DexKnows.com(TM), a comprehensive, feature-rich local search site, Dex maintained its pole position today by announcing that it will sponsor the Bullet Racing team at this weekend's Rolex 24 at Daytona. The team's Porsche GT3 racecar and team members' helmets and racing suits will prominently display the logo for DexKnows.com.
01/23/2008 - AT&T Announces New Research Strategy
- AT&T Advertising & Publishing, the nation's largest Yellow Pages publisher in terms of revenue, has adopted a new research strategy to enhance and increase the information provided to advertisers about the usage and value of its advertising products. Beginning in January 2008, AT&T has retained M/A/R/C Research to measure usage in 275 directory areas, which represent more than 75 percent of advertisers' investment dollars for AT&T Advertising & Publishing. These markets will be supported by three types of quantifiable research: call-tracking studies, proprietary print and Internet Yellow Pages (IYP) studies and industry-standard "syndicated" methodology of which markets will be pre-announced and have same-day release from M/A/R/C research. The research will measure a rolling 12-month usage average, in addition to other key metrics that give a complete picture of how consumers are using AT&T Real Yellow Pages in their buying decisions.
01/23/2008 - Quebecor World Files Chapter 11
Canadian printer Quebecor World has filed for bankruptcy protection and secured US$1 billion in emergency financing. Quebecors Yellow Pages clients include publishers such as Yellow Pages Group, Yell Group/Yellow Book, and R.H. Donnelley. The company has issued a statement today designed to reassure everyone that the company is stable and will continue to meet its obligations (http://www.theglobeandmail.com/servlet/story/LAC.20080123.RQUEBECOR23/TPStory/Business
01/22/2008 - Yellow Pages Group Connects with Microsoft Virtual Earth
Microsoft Canada Co. and Yellow Pages Group (YPG) announced today that the innovative imaging and location capabilities of Microsoft® Virtual Earth" mapping software are available on YellowPages.ca" (http://www.yellowpages.ca), Canadas leading and most visited online directory. As a leader in online directories, YPG is committed to providing the richest and most enjoyable user experience possible to the more than seven million people who visit its network of Web sites each month. The addition of Virtual Earth technology to YellowPages.ca will help YPG fulfill that commitment by providing visitors with highly interactive maps featuring up-to-date location data, driving directions, high-resolution satellite and aerial images, as well as the ability to view map results in photo-realistic 3D views.
01/17/2008 - Idearc Media Provides Parenthood.com with Local Search Capabilities
Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, and Parenthood.com, a division of Dominion Enterprises, have signed an agreement that allows Idearc to supply Parenthood.com with its full directory of Superpages.com business listings.
01/16/2008 - Yellow Pages Group Offers Online Video
Yellow Pages Group (YPG) has taken the old adage that "a picture is worth a thousand words" to a new level with the introduction of its brand-new Profile Plus multimedia service. This enhanced business profile web page can now include a video clip, photo gallery and other useful information about merchants. The deployment of the new service to advertisers is underway. It will be available for online users to view on YellowPages.ca™ as of spring 2008.
01/16/2008 - Amdocs Launches New Search and Digital Advertising Offering
Amdocs , the leading provider of customer experience systems, today launched its Search and Digital Advertising solution. The new solution aligns Amdocs' strengths and competencies in mobile communications to help service providers and their partners fully monetize new revenue streams derived from search and digital advertising. Amdocs Search and Digital Advertising solution effectively leverages operators' valuable assets, including subscriber data and network infrastructure, to provide customers with more targeted and personalized advertising.
01/15/2008 - WebVisible: Search Engines #1 for Consumers Looking Local
According to the newly published report, "Why Search Matters to Local Business" from WebVisible, Inc., search engines such as Google, Yahoo!, MSN, and Ask have become consumers most widely used source to find a local business from which to buy. In a survey conducted by WebVisible and Nielsen//NetRatings, 2,000 Internet users were asked how they find and interact with advertising. Search engines are used by 73% of consumers when seeking local products and services more than any other media type. By comparison, traditional advertising sources are becoming used less frequently. According to the report, usage is as follows: " Internet search engines 73% " Yellow pages telephone directories 65% " Internet yellow pages 50% " Local newspapers 44% " White pages telephone directories 33% " Television 29% " Direct mail 20% " Consumer review Web sites 18% " Radio 15%
01/10/2008 - ASEC International Opens New Program Office in Lexington, South Carolina
ASEC International a leading provider of Graphics, Data, and Analytics Services to the Yellow Pages Industry has opened a new Program Management office in Lexington, SC.
01/07/2008 - DexKnows.com Remains Top Local Search Site in 14-state Area
R.H. Donnelley (NYSE: RHD), a leading print and online local search company, today announced that DexKnows.com(TM), its comprehensive, feature-rich local search site, remained the top local search site in the 14-state area* where Dex is the official print directory for Qwest. According to comScore, DexKnows.com (formerly DexOnline.com) was the most used local search site in this area in terms of number of searches, accounting for 24 percent of all searches during the quarter. This marks the fifteenth consecutive quarter DexKnows.com led the market.
12/18/2007 - Call Genie Announces New Agreement With AT&T
Call Genie Inc. (TSX: "GNE"), a leading provider of localized, voice-enabled search solutions to Yellow Pages publishers, directory assistance providers and wireless carriers, today announced that it has entered into an agreement with AT&T (NYSE:T), in which Call Genie will provide its EVD (Enhanced Voice Directory) business category search product and related services to support the AT&T business category search feature. This feature will give users of AT&T directory assistance the opportunity to search by type of business in addition to searching by business name in the 9 Southeastern states. AT&T is expected to commercially launch this service in 2008.
12/17/2007 - Superpages.com E-commerce Product Turns Web sites into Online Stores for Small Businesses
To help small businesses gain more customers, increase sales and gain a competitive advantage, Superpages.com, a service of Idearc Media Corp., is now offering ProStores, an e-commerce product that turns Web sites into online stores for small businesses.

Superpages.com e-commerce powered by ProStores offers: * Seamless integration with the advertisers Superpages.com website, allowing a business to take orders 24/7. * An unlimited online catalog that can be submitted to eBay, Yahoo!, Google product search and other marketplace and shopping search engines. * Real-time shipping through UPS, FedEx and other carriers that make it easier for consumers to do business with advertisers. * Tax calculations, real-time payment processing (including PayPal) and the ability to set up recurring and automated monthly billing. * E-mail marketing campaigns that let advertisers announce upcoming sales, promotions and special pricing discounts through their databases of customers.
12/13/2007 - Kelsey Group: Audience Shift Continues to Drive Ad Dollars Online
Annual revenues in the automotive advertising market will hold steady globally at $40 billion through 2011, according to The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. However, according to a report from the firms new continuous advisory service, Marketplaces: Verticals, Classifieds & E-Commerce, titled, Automotive and the Internet: A Category in Transition, as the audience continues to shift online, auto advertising dollars will also move from traditional to online media.

Among the reports findings is that the Internets share of auto advertising dollars on a global basis will grow from 5 percent in 2007 to 13 percent in 2011. During the same period, traditional classifieds share is expected to decrease from 14 percent to 10 percent and newspapers share is expected to decline from 17 percent to 14 percent.
12/12/2007 - CallGenie Acquires PhoneSpots
Call Genie Inc. (TSX: "GNE"), a leading provider of localized, voice-enabled search solutions to Yellow Pages publishers, directory assistance providers and wireless carriers, and PhoneSpots, Inc., a leading provider of advertising exchange and mobile content delivery solutions, today announced that they have signed a definitive agreement to merge PhoneSpots with a wholly owned subsidiary of Call Genie USA, Inc.

Management of Call Genie views the transaction as a means to expand Call Genies presence in its core Yellow Pages and Directory Assistance markets as well as accelerate its market penetration in North America, Europe and Asia-Pacific. By combining the advertising capabilities and customer relationships of PhoneSpots and Call Genie, Call Genie will offer a single, comprehensive advertising solution for all types of local and mobile media. This provides advertisers with access to a larger, consolidated inventory of advertising opportunities and service providers with access to a large network of advertisers.
12/10/2007 - Berry Network Named Service Business of the Year
Berry Network, Inc. (BNI) was honored as the Service Business of the Year at the sixth annual Dayton Business Journal black tie awards gala held on November 30th. Nearly 400 people attended the prestigious event representing the best businesses in the Dayton area. Berry Network Group Vice President Kevin Payne attributes the award to a winning combination of exceeding client expectations, employee satisfaction, and robust sales. This award is a testament to years of hard work, dedication and building a solid reputation of being one of the best Certified Marketing Representatives in the industry. Our employees helped make this honor a reality, said Payne.
12/06/2007 - Idearc Media and Findology Sign Distribution Agreement
Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, and Findology Interactive Media have signed an agreement that allows Idearc to place its Superpages.com® performance-based advertisers across Findologys Zipcodez.com local search platform. The Zipcodez.com advertiser network offers valuable marketing solutions paired with individualized customer service to help advertisers reach local advertising goals. With the freedom to target advertisements geographically and by zip code, advertisers are sure to find an untapped resource of high-quality local traffic.
11/28/2007 - Hawthorne Executive Search Becomes Leader In Local Search Recruiting
Hawthorne Executive Search, a longtime leader in directory, interactive advertising and search engine related recruiting announced it has successfully completed its seventy fifth related search project in 2007, a record for the company.
11/28/2007 - Yellow Book & DistribuTech Sign Exclusive
Through a new deal with DistribuTech, the nation's largest distributor of free publications, Yellow Book directories will be displayed in participating retail stores across the US. DistribuTech places free informational publications in more than 18,000 stores in 41 states, plus the District of Columbia, which includes grocery stores, pharmacies, mass merchandisers and convenience stores. Yellow Book directories will be distributed by DistribuTech initially in more than 6,000 locations with plans to expand to approximately 15,000 locations.
11/26/2007 - EYP.ph, Back to Back Winner
EYP (www.eyp.ph) the electronic Yellow Pages has again emerged victorious for the best Portal and Community Website Award at the recently concluded 10th Philippine Web Awards held last November 23, 2007 at the Teatrino Hall, Greenhills, San Juan, Metro Manila. This is the second year in a row that EYP prevailed in a category that initially featured 12 entries that were narrowed down to 5 finalists. The Community and Portal Category sponsored by Yahoo, pitted EYP against other heavyweights in Philippine Internetsphere such as Yehey.com, Kaanib.net (Christian Fellowship), San Miguel Food (mygreatfood.com) and Palusot.com.
11/19/2007 - AT&T Agrees to Acquire Ingenio
AT&T Inc. announced today that an AT&T subsidiary has agreed to acquire privately held Ingenio, a leading provider of Pay Per Call(R) technology. The transaction is expected to close in early January 2008. AT&T plans to integrate Ingenios Pay Per Call solutions into its directory service and local search advertising portfolio, including the YELLOWPAGES.COM Network, AT&T Real Yellow Pages and 1-800-Yellow Pages. Ingenios Pay Per Call service is an advertising platform that allows businesses to manage their ad programs and generate valuable phone leads. The platform uses proprietary technology to provision unique published phone numbers to track calls to businesses generated by those ads, and advertisers fees are based on the volume of these leads.
11/07/2007 - Yellow Pages Income Fund Reports Strong 2007 Third Quarter Results
Yellow Pages Income Fund (TSX: YLO.UN) today announced solid 2007 third quarter financial results driven by continued momentum in the companys financial and operating metrics. In the quarter ending September 30, 2007, consolidated net earnings increased to $122.1 million from $119.5 million during the same period of 2006. Income from operations was $163.8 million for the quarter compared to $164.6 million in the prior year due to higher amortization and depreciation following our recent business acquisitions. Adjusted Revenues1 grew 12.9 per cent to $417.6 million while Adjusted EBITDA1 grew by 15.1 per cent to $227.6 million compared to the third quarter of 2006. Revenue growth came from both organic sources and from recently acquired businesses. Online revenues for Directories and Vertical Media combined were $45.1 million for the quarter or approximately $180 million annualized. Based on the assessment of year-to-date performance in 2007 and the expectation of continuing strong momentum in operating and financial metrics in 2008, the Fund is increasing cash distributions to unitholders by 3.7% to the level of $1.13 annually from $1.09 currently
11/06/2007 - Yellow Pages Association Honored with Gold MarCom Award
The Yellow Pages Association announced that for the second year in a row it was honored with a Gold MarCom Award in the Media Relations/Publicity Campaign category for the Bogus Billing Media Campaign conducted by the YPA communications team in Q2 2007.
10/24/2007 - Marquette Group name Employers' Association Employer of the Year
Marquette Group was awarded the Employers' Association (E.A.) Employer of the Year honor in the 101 - 250 employee category at today's Employers' Association Conference and Exposition 90th Annual Membership Luncheon. E.A. chose Marquette Group as the category winner for demonstrating superior practices in the areas of effective communication, encouraging and recognizing the value of employee input, encouraging and fostering employee development, demonstrating strong work/life practices and promoting a positive culture.
10/18/2007 - Kelsey Group Anticipates Record Attendance at ILM:07
The Kelsey Group expects record attendance at its upcoming Interactive Local Media 2007 (ILM:07) conference, which takes place Nov. 28-30 in Los Angeles, California. Among the attractions for attendees are an A-list speaker lineup and the addition of tactical sessions produced by conference partner Search Engine Strategies (SES).
10/15/2007 - Jerry Folckemer Joins Hispanic Yellow Pages Network As New CEO
HYP Network, LLC, the leading independent publisher of Spanish-language Yellow Pages directories in the United States, announced today that Jerry Folckemer, twenty-year Yellow Pages veteran, has joined the company as new CEO. He joins HYP Network, an ABRY Partners, LLC venture, from White Directory Publishers, the third largest independent publisher in the U.S., where he most recently served as Vice President of Sales Operations. Folckemer is assuming leadership of HYP Network at a time when the company's focus is elevating sales and building on core strengths to advance its strategic vision.
10/11/2007 - Alauras Software Announces Distribution Agreement with Yellow Magic
Alauras Software, a leader in media software solutions and custom development, today announced a distribution agreement for its YP CRM and YP Ad Management systems with Yellow Magic Incorporated, a leading provider of end-to-end yellow page publishing systems world-wide. Yellow Magic is very happy to offer Alauras CRM and Ad Management Systems to our customers says Ron Mintle, President and founder of Yellow Magic. We feel that the addition of the Alauras YP products add important components to the total publishing systems solutions we offer. Richard Sloop, President of Alauras Software, stated The addition of Yellow Magic as a point of distribution is a critical success for our company and a validation of our product development efforts to date. We are very pleased to initiate this relationship with an industry leader like Yellow Magic. Further details as well as demonstrations of the solutions will be made available at the Yellow Magics user group meeting, Magic Club, in Savannah, Georgia October 22 through 24.
10/11/2007 - Neal Polachek Named CEO of The Kelsey Group
The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media and mobile advertising, today announced the promotion of Neal Polachek from senior vice president, advisory services, research and consulting, to chief executive officer. Former CEO John F. Kelsey, III, who cofounded the firm in 1986 with his wife, Pam, is now chairman of the board of directors and will continue to work full time for the company.
10/09/2007 - YPG & Google Extend Relationship
Yellow Pages Group (YPG) today announced it has entered into a new strategic agreement with Google to become the first Canadian based reseller of Google AdWords" ads. Under the agreement, YPG will be able to provide its approximately 425,000 advertisers an enhanced advertising offering designed to help small and medium-sized businesses further market their businesses online. In addition to their existing advertisements on YellowPages.ca" or Canadaplus.ca", YPGs network of seven local city sites, YPG advertisers will now have the opportunity to reach potential buyers with Google AdWords.
09/26/2007 - R.H. Donnelley Chairman/CEO David Swanson Named YPA Board Chairman
The Yellow Pages AssociationTM (YPATM) today announced that David C. Swanson, chairman and CEO of R.H. Donnelley Corporation (NYSE:RHD), has been named YPAs chairman of the board of directors. Swanson succeeds outgoing chairman Dennis Payne, who will retire from AT&T Advertising & Publishing in October 2007. YPA is proud to have Dave as our chairman, as he is an accomplished leader in the Yellow Pages industry, said Neg Norton, president of YPA. The YPA Board representing more than 430 Yellow Pages industry members focuses on industry growth and innovation and communicating the value of Yellow Pages to national and local advertisers. Swansons credentials include more than 25 years of Yellow Pages industry experience. He has served as CEO of R.H. Donnelley Corporation since May 2002 and also serves as the companys chairman of the board.
09/25/2007 - Business.com Named to Los Angeles Business Journal's List of Best Places to Work
Business.com, the leading business search engine, directory and pay-per-click advertising network, today announced that it has been named to the Los Angeles Business Journal's inaugural list of Best Places to Work in Los Angeles.

The rankings were determined by evaluating each nominated company's workplace policies, practices, philosophy, systems, demographics, and the results of an anonymous employee survey to measure the employee experience. Best Companies Group managed the overall registration and survey process with assistance from ModernThink LLC, who analyzed the data to determine the final rankings.
09/18/2007 - White & BIAP Sign Agreement on Sales Rights for YPTV
White Directory Publishers, a division of Hearst Holdings, Inc., and BIAP Inc. jointly announced today an agreement for Hearst-owned Talking Phone Book® to be the exclusive sales agents for BIAP's Yellow Pages on TV, a software application that allows viewers to access Yellow Pages information on TV with their regular digital remote.

The Talking Phone Book, the third largest independent provider of Yellow Pages books in the United States, is going to be the first to offer advertisers the opportunity to have their listings and links to interactive micro sites on television. In the 28 markets covered in the agreement merchants will have the chance to place interactive display ads. These will then appear on screen at the top of the listings when a viewer searches Yellow Pages on TV with their remote. The results can be viewed from any channel. The interactive display ads, when clicked, will take the viewer to a micro site with the most current business and promotional information. This micro site can be updated on demand at the request of advertiser. Consumers' 'favorites' can be bookmarked for easy access.
09/18/2007 - Innovectra & Hagadone Directories Win Best Electronic Directory Gold Book Award by ADP
Local search pioneer Innovectra Corporation today announced its award by the Association of Directory Publishers (ADP) for Best Electronic Directory in a Gold Book Awards ceremony at the recent ADP mid-year conference. The nomination was submitted by Innovectra partner Hagadone Directories Incorporated, a leading independent publisher across several Northwestern states, which recently deployed its "The Black Book™" brand online, powered by Innovectra's ActivSearch 7.0. Innovectra and Hagadone Directories were selected for this honor out of a competitive group of seventeen submissions.
09/18/2007 - R.H. Donnelley Updates 2007 Guidance
R.H. Donnelley Corporation (NYSE: RHD), one of the nation’s leading Yellow Pages and online local commercial search companies, today updates financial guidance for 2007 to reflect recent sales trends and its Business.com acquisition, which closed on August 23, 2007.

Including the Business.com acquisition, the Company expects 2007 pro forma advertising sales growth to be in the range of flat to positive 1 percent. Excluding the impact of the acquisition, the Company now expects that 2007 advertising sales growth would have been in the range of minus 1 percent to flat – versus previous guidance of modestly positive growth. R.H. Donnelley also affirms its previous guidance for EBITDA and free cash flow on the same basis.
09/17/2007 - Idearc to Acquire Switchboard.com and Other Directory Assets from InfoSpace
Idearc Inc. (NYSE: IAR), home to Superpages.com® and publisher of the Verizon® Yellow Pages, has signed a definitive agreement to acquire Switchboard.com and other online directory assets from InfoSpace Inc. (NASDAQ: INSP) for $225 million.

The addition of Switchboard.com and other InfoSpace directory assets will significantly increase the scale of Idearc's online directory platform, Superpages.com, and benefit Idearc advertisers who will be seen by more consumers. Idearc plans to leverage its existing infrastructure, advertiser base and product demand to more fully monetize the quality organic traffic acquired from InfoSpace.
09/13/2007 - Payne to Retire from AT&T
Sources within AT&T have confirmed the announcement made at the ADM conference this week that Dennis Payne, the President and CEO of AT&T Advertising & Publishing, will be retiring effective October 15.
09/12/2007 - Idearc Media Acquires LocalSearch.com URL
Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, has acquired the Localsearch.com URL and made a strategic investment in AmericanTowns.com, a national network of community-based websites where residents can find and share local content.
09/11/2007 - SuperPages.com Launches Compare Merchant Feature
Superpages.com®, a service of Idearc Media Corp., today continues to offer users a personalized local search experience by launching a compare merchant feature. The new feature allows users to compare up to eight business listings through a dynamic, customizable drag-and-drop tool.
09/07/2007 - Superpages.com Develops Restaurant Reviews Application for Facebook
Superpages.com®, a service of Idearc Media Corp., today took another step in providing local content within a trusted social networking environment by launching a Restaurant Reviews application for Facebook. The new application allows Facebook users to read restaurant reviews, write reviews and allows others to learn more about the users’ favorite restaurants.
09/05/2007 - R.H. Donnelley Introduces 1-800-CallDex
R.H. Donnelley Corporation (NYSE: RHD), one of the nation's leading yellow pages and online local commercial search companies, today launched a four-market trial of a new voice-enabled local search solution -- 1-800-CallDex(TM). Working with Toronto-based Call Genie (TSXV: GNE), a leading provider of enhanced voice-enabled mobile local search products and services, R.H. Donnelley is testing the new service to determine its viability before officially adding it to its portfolio of local search services. The new 1-800 service -- launching today in Denver, Phoenix, Spokane and Tucson -- provides free, local category search for consumers seeking businesses. The service provides addresses and phone numbers, as well as business descriptions, hours of operation, payment methods and more.
09/04/2007 - Yellow Book Trials Video Ads
Yellow Book USA, a leading national yellow pages and online local search company, announced today that it has launched a live advertiser video trial on yellowbook.com, the companys Internet yellow pages (IYP) site. The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.
08/28/2007 - R.H. Donnelley and Yahoo! Local Expand Relationship
R.H. Donnelley (NYSE: RHD), a leading print and online local search company, today announced an expanded relationship with Yahoo! Local. The agreement, which gives local businesses additional exposure on the Yahoo! Local and Yahoo! Maps sites, is part of R.H. Donnelley's larger efforts to distribute local advertiser content across its own proprietary platforms as well as other leading local search sites. The agreement covers 14 Western and Midwestern states where R.H. Donnelley distributes the official print directory for Qwest under the Dex(R) brand name. The Dex marketing consultants will offer highly targeted and valuable placement on Yahoo! Local, the most visited destination for local information online with 30 million unique visitors across its network of local sites*. Listings will also appear on the company's own online local search site, DexKnows.com(TM) (http://www.dexknows.com).
08/21/2007 - Directory Assistance Revenues to Reach $462 Mil - Kelsey Group
Annual U.S. revenues for advertiser-sponsored directory assistance, also referred to as free DA, will grow from $14 million in 2007 to $462 million in 2012, according to The Kelsey Group, the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. Free DA enables a consumer to dial a specific number for directory assistance and other local information at no charge in exchange for listening to an ad.
08/21/2007 - White Directory Partners with 1-800-FREE411
White Directory Publishers, a division of Hearst Holdings, Inc., and one of the nation's largest independent yellow pages publishers, has announced a marketing partnership with Jingle Networks' 1-800-FREE411, making it the first directory publisher to re-sell sponsorship products through the 1-800-FREE411 media channel. By partnering with 1-800-FREE411, White Directory empowers its advertisers with a new way to reach millions of consumers in a captive, engaging and clutter-free environment.
08/07/2007 - Fry Communications, Inc. Wins Two "Printers of the Year" Awards
Fry Communications, Inc. recently won one Silver and one Bronze award in the 2007 North American Printers of the Year Competition, sponsored by Sappi Fine Papers, in the Magazines category.
08/03/2007 - Names and Numbers Launches New Corporate Web Site Featuring Online Directory Platform
Names and Numbers, a Kansas-based independent publisher of telephone directories for over 32 years, has announced the unveiling of its new, more user-friendly web site at namesandnumbers.com. The launch of the new site coincides with the release of a new online directory platform that provides "bubble previews" of prominent yellow page information and a new mapping feature that charts the locations of all businesses found within a given search result.

Among a number of significant web site improvements, namesandnumbers.com now offers a Directory Quick Search feature on all non-directory-related pages, providing users the ability to locate phone book information from any page on the site.
08/02/2007 - TMP Study Finds Shoppers Research Online, Buy Locally
Local Searchers, people who seek products, services and information online for specific locations, are proving to be a big boon for shoppers and - potentially - for marketers. A large study - the first of its kind - from comScore Networks commissioned by TMP Directional Marketing, the leading local search and yellow pages marketing agency, revealed some interesting results.
07/26/2007 - RHD Buys Business.com
Business.com, a Santa Monica, CA based business info, directory and search site, has been acquired by R.H. Donnelley (NYSE:RHD). It is believed that RHD paid about $350 million for the business. Other reports indicated that companies such as IAC, New York Times, DJ and News Corp showed interest in buying the company but RHD beat out a New York Times bid.
07/25/2007 - Charter Communications & Yellow Book Partner
Charter Communications, Inc. (NASDAQ: CHTR) and Yellow Book USA today announced a co-marketing and distribution agreement for Charter Telephone® and Yellow Book product and service offerings. With Yellow Book as a partner, were increasing the awareness and visibility of Charters commercial and residential telephone service, said Ted Schremp, senior vice president and general manager, Charter Telephone. Yellow Books sales representatives serve as a powerful channel to the small and medium-sized businesses were targeting with Charter Telephone, enabling us to accelerate our recent entry into the commercial telephone business. At the same time, were filling a demand for local directory information for residential customers.
07/24/2007 - Superpages.com Launchs Local Video Advertising
Superpages.com®, a service of Idearc Media Corp., today launched a beta trial of local video advertising that gives local small to medium-sized businesses even more ways to showcase their products, services and personalities. To view sample videos, visit http://video.superpages.com/.
07/24/2007 - Yellow Book Names Patrick Marshall Chief New Media Officer
Yellow Book USA, a leading national yellow pages and online local search company, announced today that Patrick Marshall has joined the company as Chief New Media Officer. In this role, Marshall will assume operating responsibility for Yellow Books new media products, including yellowbook.com and search engine advertising.
07/20/2007 - i411 Powers Local Search at ListaOnline.com
Publicar S.A has implemented the i411 Discovery Engine to power the popular local search destination ListaOnline.com. The website that provides business and residential information for millions of users in Brazil now offers consumers extensive new search and filtering capabilities and state-of-the-art linguistics. The new search engine also offers deeper and richer searchable content from customer ads and crawled websites all delivered with super-fast performance.
07/19/2007 - Kelsey Group Adds Three
The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising and local online media, today announced the appointment of three new analysts: Peter Krasilovsky, program director and senior analyst; Stephen Marshall, director of research and senior analyst; and Michael Taylor, senior analyst, Global Print and Internet Directories practice.
07/16/2007 - YELLOWPAGES.COM Ups the Ante
YELLOWPAGES.COM (http://www.yellowpages.com), a subsidiary of AT&T Inc., today announced the launch of its new consumer Web site that focuses on an advanced visual design and consumer experience that further adds value to its hundreds of thousands of advertisers. Guided by extensive consumer research, the new design adopts a three-column format with enhanced access to consumer tools, new neighborhood refinement features, enhanced business listing layout and new right-column ad content placement.
07/09/2007 - Ambassador Changes Name to Ambassador Media Group
Ambassador Publications -- best known for publishing the Ambassador Yellow Pages -- has changed its name to Ambassador Media Group, the company announced today. "We are a leader in both print and online directional advertising," said Ambassador Media Group CEO Kathy Hipple. "As Internet usage grows, we have established a major online presence. Our name change reflects our growing dominance in electronic media."
06/28/2007 - HM Capital Partners to Acquire Phone Directories Company
HM Capital Partners LLC, a leading, Dallas-based private equity firm, today announced that it has entered into a definitive agreement to acquire Phone Directories Company, LP ("PDC"), one of the largest independent providers of yellow page directories in North America.
06/26/2007 - White Unveils New Look Website & Pan/Scan Video
White Directory Publishers, a division of Hearst Holdings, Inc., and one of the nations largest independent yellow pages publishers, has announced that it has unveiled a new, more user-friendly Website, www.talkingphonebook.com. The new Web site has both improved intelligence capabilities and an improved user interface, which results in better search potential for the customer. The search engine can now locate entries throughout the United States, not just those listed in The Talking Phone Book. All of the listings now have new mapping features with every search, showing the customer not only where the business is via street address, but plots the location on a map on the web page. If a user searches a broad term rather than a specific business, the mapping feature will plot points on a map of all the businesses in the area that provide that specific product or service. Talkingphonebook.com also features WAP or Wireless Application Protocol technology, making www.talkingphonebook.com viewable from any cell phone or PDA. A WAP browser provides all of the basic services of a computer-based web browser but simplifies it, so it can operate within the restrictions of a mobile phone or other handheld device.
06/20/2007 - R.H. Donnelley Launches DexKnows.com
R.H. Donnelley (NYSE: RHD), a leading print and online local search company, today launched DexKnows.com(TM), its new online local search site. DexKnows.com takes its robust local content and incorporates new search technology and innovative new features that help consumers find the most relevant local businesses faster and more efficiently than if they used conventional search engines. For consumers, the new, easy-to-use site offers a host of new features such as: * Comparison shopping -- offering consumers side-by-side listings so they can evaluate local businesses based on criteria that matter most to them (such as services provided, locations, hours of operation, etc.) * Video clips -- enabling consumers to watch commercials or other video segments about the local business * Advanced mapping -- providing easy-to-navigate maps to clearly display locations of relevant businesses * Itinerary planning -- saving time for users by providing step-by-step directions and estimated travel times by simply selecting the places they need to go * Personalization tools -- letting users build their own personal index of "favorite businesses" for easy access. Information such as starting locations (their home or office), past itineraries and frequently visited locations are stored and ready to use each time they log-on to DexKnows.com.
06/18/2007 - Names & Numbers Launches Mobile Directories w/Information Pages
Names & Numbers, a Kansas based independent publisher, today announced the July 2007 release of its mobile/cellular directories with Information Pages. this platform will provide "real time" directory information on cell phones, PDAs, and other mobile devices for today's "user-on-the go".
06/18/2007 - Golf Yellow Pages Releases its 2007 Edition
The 2007 Edition of Golf Yellow Pages, the industry's largest independent annual golf business directory has been released nationally. The annual national golf business directory is the golf industry's most comprehensive directory of golf product and service providers, associations and golf course facilities in print. A version is also available online at www.golfyellowpages.com.
06/15/2007 - Worldwide Yellow Pages Industry Estimated at $136 Billion
In 2006, worldwide, Yellow Pages generated estimated revenues of US$30.5 billion and estimated earnings before interest, taxes, depreciation and amortization (EBITDA) of US$13.6 billion, according to a new report by The Kelsey Group titled, "Global Yellow Pages™ 2007: The Kelsey Group's Outlook & Forecast."
06/15/2007 - Etech Inc. to Open Call Center in Pasadena, TX
Etech, Inc., a global business process outsourcer, has announced plans to expand their Texas operations to include a third center in the Pasadena, Texas market. Etech entered the East Texas Labor Market in 1997. As Berry Direct, they started as a small subsidiary of BellSouth with approximately 25 employees. Today, Etech, Inc. is a privately owned, global organization that is a major employer in the East Texas market and in India. Etech, Inc. employs just over 1,500 team members throughout their four call centers in Nacogdoches, TX, Lufkin, TX, Ganghinagar, India and Baroda, India.
06/14/2007 - Fry Communications, Inc. Receives FSC Chain of Custody Certification
Fry Communications, Inc. recently earned qualification and received Chain of Custody Certification from the Forest Stewardship Council (FSC). This certification confirms Fry's ability to ensure the integrity of a product printed on FSC-certified paper.
06/14/2007 - Valley YP Goes Digital
Valley Yellow Pages has announced that it has selected InformationPages as its provider of Internet directory solutions. Valley's 46 Northern California directories will soon be online at www.myyp.com.

"InformationPages' comprehensive suite of online products and features offers us the flexibility to publish Valley Yellow Pages' directories online in a manner that best serves our advertisers' and consumers' needs," said Sieg Fischer, President and CEO of Valley Yellow Pages.
06/11/2007 - Berry Network Wins Two "BEST OF CATEGORY" Awards
Berry Network won two prestigious Best of Category Awards from the Internet Advertising Competition (IAC), recognizing their expertise in developing online advertising on behalf of their clients. Berry Network won a Best of Category for the Best Pharmaceuticals Rich Media Online Campaign and for the Best Directory or Search Engine Microsite/landing page. The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising. Judges are experienced professionals with an in-depth understanding of state-of-the-art advertising design and technology.
06/11/2007 - Idearc Announces Additional Member to Board of Directors
Idearc Inc. (NYSE: IAR), publisher of the Verizon Yellow Pages and home to SuperPages.com, today announced an additional member to the board of directors. Effective June 8, 2007, Idearc's board of directors expanded to eight with the election of Jonathan F. Miller.

Miller served as chairman and chief executive officer of America Online, Inc. from August 2002 until November 2006. Before joining America Online, he served as president and chief executive officer of USA Information and Services (now IAC/InterActiveCorp), which at the time of his service comprised businesses including Ticketmaster, CitySearch, Expedia and Match.com. Miller has held positions at Viacom, the National Basketball Association and Public Broadcasting Service station WGBH in Boston, Mass.
06/06/2007 - 2nd Annual YPA Collegiate Competition Doubles Students Participating
Bringing Yellow Pages advertising into classrooms across the U.S. and Canada, the Yellow Pages Association" (YPA") today announced the winners of its 2nd Annual Collegiate Creative Competition. The Yellow Pages design competition asked college students pursuing an education in advertising, marketing, graphic design or a related field to create print and Internet Yellow Pages advertising for a Yellow Pages advertiser.
06/05/2007 - WebVisible and PowWeb.com Partner
Leading software and service provider to the interactive advertising industry, WebVisible, Inc., has partnered with PowWeb.com to create TargetClicks, a custom pay-per-click advertising package that enables small businesses to advertise on search engines, including Google, Yahoo!, MSN and Ask -- with guaranteed results.
05/30/2007 - Knowledge Networks Adds Senior Level Executive
Knowledge Networks/SRI has appointed Jane Dennison-Bauer - a respected manager and expert YP marketer - to lead its Directory Research Practice, including the Yellow Pages Market ReporterSM syndicated service. Dennison-Bauer will join Knowledge Networks on July 2nd as Senior Vice President and General Manager of the Yellow Pages business unit.
05/29/2007 - Yellow Book Acquires MacGregor Publishing Acquisition
Yellow Book USA, the nation's oldest and largest independent publisher of print and online yellow pages directories, announced today the acquisition of MacGregor Publishing Company, headquartered in Mount Vernon, Washington.

The acquisition includes MacGregor Publishing's eight Plaid Book directories that serve Bellingham Whatcom County, Skagit Valley, San Juan Islands, Whidbey Island, Anacortes, Everett and Vicinity, and North and South Snohomish County, with a estimated circulation of 630,000. Yellow Book currently publishes 13 directories in Washington, including Seattle.
05/23/2007 - Yellow Book Acquires Guide Communications
Yellow Book USA, the nation's oldest and largest independent publisher of yellow pages directories, announced today that it has purchased Guide Communications, Inc., a publisher of ten directories in communities along the Hudson in New York State and Connecticut with a circulation totaling more than 219,000.
05/21/2007 - Supreme Court Rules for Baby Bells
The U.S. Supreme Court Monday threw out an antitrust conspiracy lawsuit (Bell Atlantic Corp. v. Twombly) which was brought against several Baby Bell companies, ruling 7-2 that the plaintiffs had failed to present enough facts for the case to continue in federal court.
05/16/2007 - White Names New VP-Sales Strategy
White Directory Publishers, a division of Hearst Holdings, Inc., and one of the nation's largest independent yellow pages publishers, today announced it has named John Albin as Vice President of Sales Strategy.
05/15/2007 - Leger USA Acquires ARC Research
Leger USA announced the acquisition of ARC Rsearch, Inc. Leger is the US division of Leger Marketing, the fastest growing company in the field of marketing surveys, strategies, and research in Canada.
05/12/2007 - Seat & myBlueZebra launch an Italian free call service
The Seat Pagine Gialle (Yellow Pages) group's new free call technology is provided by myBlueZebra. The European leader and one of the main global players in the multimedia directory advertising sector chooses Italian technology with the 'click-to-call' system of myBlueZebra, the New York-based company set up by Turin-born Andrea Tessitore and Australian David Freyer. Now the free call service can be used on the sites: www.paginegialle.it, www.paginegialle.it, www.alberghieturismo.it with a simple click of an icon.
05/11/2007 - Superpages.com Launches LocalServe Affiliate Program
Superpages.com®, a service of Idearc Media Corp., today launched its LocalServeSM affiliate program to place its Superpages.com advertisers onto small and medium-sized Web sites. The program both increases the ways in which advertisers connect with consumers and helps Web sites deepen and broaden their content. To enroll in the LocalServe program, Web site publishers should visit www.superpages.com/LocalServe.

"Superpages.com drives value for our advertisers by delivering highly qualified leads and references to their businesses. Adding LocalServe to our distribution portfolio broadens our advertisers' exposure even more," said Eric Chandler, President-Internet for Idearc Media. "This is a strategic win for us, our advertisers and the affiliates that benefit from the rich content we deliver to their sites."
05/07/2007 - Superpages.com Unveils New Local Search Experience with Extreme Makeover
Superpages.com®, a service of Idearc Media Corp., today unveiled a personalized local search experience with a new, sleek and simplified look. To register and personalize your local search experience, visit www.superpages.com. After conducting extensive research and usability testing with consumers, we redesigned the site to reflect a simpler, more personalized feel, said Robyn Rose, vice president of marketing for Superpages.com. Much of the new look speaks to our we know local nature, and we will continue evolving to meet the needs of our users.
05/01/2007 - Local Insight Buys Hawaiian Telcom Yellow Pages
Hawaiian Telcom announced today that it has agreed to sell its Directory publishing business to Local Insight Media for $435 million. This sale, which is subject to approval by the Public Utilities Commission, follows a growing trend among incumbent telephone companies to sell their Directories to focus on their core businesses.

"We believe this transaction is financially sound and positions us well for growth in the future," said Michael Ruley, Hawaiian Telcom's Chief Executive Officer. "Valuations on directory businesses are at an all-time high, and our success in this transaction is a reflection of the quality of the Directory business' management and its future growth potential.
05/01/2007 - Call Genie Gets $20 Mil Placement with Goldman Sachs
Call Genie Inc. (TSXV: "GNE") ("Call Genie" or the "Company") announced today that it has entered into a term sheet with Goldman, Sachs & Co. relating to the proposed private placement of up to $20 million of common shares in the capital of the Company ("Common Shares"), at a sale price of $1.5525 per share. The term sheet contemplates that Goldman, Sachs & Co. (or an affiliate) will purchase $15 million of Common Shares, with the balance of the offering reserved for a co-investor acceptable to both Goldman, Sachs & Co. and the Company. The proceeds of the private placement are to be used for working capital and general corporate purposes, and closing of the offering is scheduled to occur on May 15, 2007.
04/26/2007 - ROSS-GAGE, INC. Expands Operations
Ross-Gage, Inc., an industry leader in providing indexing solutions to publishers and printers internationally, has announced its expansion and move to a larger, more efficient headquarters in Indianapolis, Indiana. The new 111,000 sq. ft. facility features a 50% larger warehouse space for storing incoming and completed printers and publishers products, additional dock space to speed-up loading and unloading, space for additional stateof-the-art indexing equipment plus expanded office space for customer service and sale support staff. This new, expanded facility will enable Ross-Gage to provide more responsive service and faster turnaround of customer indexing orders, according to Thomas Ross, President. Effective Immediately, the new address for Ross-Gage, Inc. is; 8502 Brookville Road Indianapolis, IN 46239 (Telephone, fax and email address remain the same) Tel. 317/931-2100 Fax. 317/931-2108 Email: tomross@rossgage.com www.rossgage.com
04/25/2007 - TMP Awarded $25 Million In New Business
TMP Directional Marketing, the world's largest local search and Yellow Pages advertising agency, has been awarded approximately $25 million in new billings. The clients include: :: American Residential Services (ARS) and Rescue Rooter®, Memphis, TN, professional solutions to customers' plumbing, cooling and heating needs nationwide: TMPDM named Search and Yellow Pages agency of record. :: Thomas Edison College, Trenton, NJ, a national leader in distance education: Search agency of record. :: Culligan, Northwood, IL, industry leader in water treatment solutions: web hosting and Search (SEO), and the incumbent Yellow Pages agency of record.
04/23/2007 - Online DIY Video Ad-builder for Business/Web Properties To Be Introduced
An innovative video ad production engine for businesses that want to add video to their websites and their advertising listings across the web is now available from EZ Show, Inc. The innovative new software will be unveiled and presented in public for the first time at the Yellow Pages Conference & Exhibition in Las Vegas April 28th - May 1. A product preview and brief demo can be seen now at www.ezshow.com The company's unique specialized Web 2.0 - Video Ad-building software comes complete with digital assets such as video clips, images, and music content for the self-authoring of commercials in 15 minutes or less!
04/20/2007 - White Directory Publishers Names New Sales Leader
White Directory Publishers, a division of Hearst Holdings, Inc., and one of the nation's largest independent yellow pages publishers, today announced it has named yellow pages veteran, Dan Swanson as the Vice President of Sales.

Swanson, 49, who previously served as Regional Sales Vice President for AT&T Directory Operations in Ohio has more than 22 years of proven leadership experience in the industry.
04/11/2007 - Fry Adds New Komori Web Press
Fry Communications is committed to the high quality and short run heatset web and sheetfed markets. As such, we have again invested in raising the bar on print quality levels and efficiency. Continuing our innovation in this market segment, Fry chose to install a Komori 38S, the most responsive printing system with the most automation available today. Perfectly positioned to address the most critical quality needs of high end catalog, commercial, and publication customers, the Komori 38S offers a breadth of technologies that set a new operating benchmark. Fry believes the Komori 38S offers better than sheetfed quality with better than traditional heatset efficiency. This will enable us to offer turnaround times tighter than much of this market with a quality level that is outstanding.
04/09/2007 - Idearc Media Offers Competitive Advantage with Debut of Search Marketing Services at Search Engine Strategies Conference & Expo
Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com®, today debuts its Search Marketing Services in-house search engine marketing team at Search Engine Strategies Conference & Expo this week in New York City, New York.
04/06/2007 - Idearc Announces Distribution in Several Markets
Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com, began distribution this month in several markets
04/05/2007 - AT&T Yellow Pages Will Remain In St Louis
The headquarters of AT&T's Yellow Pages division will stay in downtown St. Louis, where about 655 people work for the division, AT&T and state and local officials announced today. And the company also will add 100 new sales jobs at its facility in Olivette. The headquarters of AT&T's Yellow Pages division will stay in downtown St. Louis, where about 655 people work for the division, AT&T and state and local officials announced today. And the company also will add 100 new sales jobs at its facility in Olivette.
04/03/2007 - White Directory Publishers Acquires Lakelands and Newberry Books
White Directory Publishers, a division of Hearst Holdings, Inc., and one of the nation's largest independent yellow pages publishers, today announced it has acquired two South Carolina directories from SAIA Publishing, in Greenwood (Lakelands edition) and Newberry. The addition of these books increases White Directory Publishers presence in South Carolina to 11 titles.
03/29/2007 - Innovectra Monetizes Online Local Search for Four Independent Publishers
In a continued effort to help publishers move online and connect online buyers with sellers, local search pioneer Innovectra Corporation today announced the addition of four leading independent directory publishers to its client portfolio. Community Pages, Directory Plus, Hagadone Directories, and Yellow Pages of New England have selected Innovectra's flagship local search engine platform ActivSearch" to help solidify their core brand and strengthen relationships with local businesses by bridging online local search as a natural extension of print.
03/28/2007 - YP411 Added to YELLOWPAGES.COM's Mobile Services
Finding local businesses is just one text message away as a result of a new service launched by YELLOWPAGES.COM (www.yellowpages.com), a subsidiary of AT&T Inc. (NYSE: T). To use the service, consumers simply create a new text message to YP411 (97411) with a business name or category, along with a city/state or zip code. YELLOWPAGES.COM then returns text message results with up to three listings. Consumers can simply click the phone number included in the results to initiate a call to a business or can even click the WAP link to see more details of the business including a map or directions for phones and PDAs that support this capability.
03/26/2007 - Idearc Media Launches National Advertising Campaign
Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com®, introduces the Idearc Media brand today with two 30-second national cable television commercials.

The commercials, entitled "Storybook", present the Idearc Media brand by underscoring the connection between the company that spun-off from Verizon Communications and the established brand equity of Verizon Yellow Pages and Superpages.com. The commercials rotate for 10 weeks and will be seen by more than 89 million people nationwide.
03/21/2007 - Axesa Launches New Business Register with i411 Search Technology
i411 Inc., a leading provider of technology for local search, announced today that Axesa Servicios de Informacion, S. en C., Puerto Rico's leading directory and local search provider, has launched a new business-to-business (B2B) directory using the i411 Discovery Engine(TM). Axesa's new Business Register (http://www.businessregisterpr.com) boasts improved performance and a set of powerful features targeted specifically for the B2B marketplace including enhanced search and filtering capabilities that provide a superior experience for users. The Business Register is the latest addition to a suite of online applications from Axesa, all powered by the i411 Discovery Engine.
03/21/2007 - Yellow Book Begins Full Disclosure Of Circulation Audits
Yellow Book USA has begun conducting full circulation audits on all Yellow Book directories, and is the first major yellow pages publisher to transparently audit and disclose its circulation figures. The audits are being conducted for Yellow Book by Certified Audit of Circulations (CAC), the highly regarded not-for-profit circulation and research organization founded in 1956.
03/20/2007 - LeadStream - A New Kind of Online Lead Generation Solution
Rising above the fray of traditional Search Engine Marketing (SEM) vendors, a new kind of solution has emerged for small-to-medium businesses (SMBs) and online directory publishers that helps to crack the code for local search. Debuting at The Kelsey Group's Drilling Down on Local conference in Santa Clara, Calif., LeadStream, a new business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for SMBs in targeted vertical and geographic markets.
03/16/2007 - TelID and Yellow Magic Establish Strategic Alliance
TelID, LLC, whose "find the website with the phone number" technology provides a simple and reliable way to navigate directly to a website, and Yellow Magic Incorporated, developer of publishing systems for the yellow pages industry, today announced a broad-ranging technology and marketing collaboration. Under the agreement, TelID will be integrated into Yellow Magic's publishing system, so that publishers can enable TelID within their directories without incurring additional programming and development expense.
03/14/2007 - WebVisible the Software Company to Watch in 2007
WebVisible, a leading software and technology provider to the local online advertising industry, today announced that it has been named "2007 Emerging Software Company of the Year" by the Technology Council of Southern California, further validating its reputation as a company to watch in 2007. The council recognized privately owned WebVisible for its revenue growth, product innovation, and corporate culture. Previous winners of this award include FileNet, SYSPRO and Epicor.
03/07/2007 - Mediatel Selects i411 Discovery Engine for Local Search
Mediatel spol. s.r.o., the incumbent directory publisher in the Czech Republic and Slovakia, today announced that it will use the i411 Discovery EngineTM (DE) to power its online directories including for www.zlatestranky.cz and www.zlatestranky.sk. The new DE powered platform will enable Mediatel to provide new local search applications that offer consumers a better, faster user experience that is available in both the Czech and Slovak languages.
03/07/2007 - Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011, According to The Kelsey Group
According to The Kelsey Group's Global Directories Forecast 2007, advertising revenues from print Yellow Pages, Internet Yellow Pages (IYP) and Local Search will grow from $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9 percent compound annual growth rate (CAGR). The Kelsey Group expects the print Yellow Pages segment of the global directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion in 2011 (0.9 percent CAGR).
03/06/2007 - Sección Amarilla Launches New Directories in the South Atlantic Region
Sección Amarilla, the nation's largest Spanish directory company, announced the launch of directories in Atlanta, GA, Dalton, GA, Gainesville, GA; Orlando, FL - North and Orlando, FL - South; Tampa FL - North and Tampa, FL - South; and Greenville - Spartanburg, SC.

We are thrilled to expand Sección Amarilla's coverage to these new markets in the South Atlantic region," said Juan Reffreger, CEO of Sección Amarilla. "The eight new directories covering the six new markets will reach over 1 million Hispanics."
03/06/2007 - Superpages.com Enhances Mapping
Superpages.com, a product of Idearc Media Corp., today strengthens its mapping functionality with an enhanced map-based search application. The new enhancement creates a seamless experience for consumers by providing users with more flexible map functionality.

Superpages.com expands the relevance of maps in a local search environment by letting users search for multiple categories on a single map - helpful for running errands, planning a vacation or a date and providing users with road, aerial or birds-eye views to see a particular landmark or a business building. To use the new mapping functionality, visit http://maps.superpages.com.
03/05/2007 - Superpages.com Increases National Sales Presence with New Office in Alpharetta, Ga.
Superpages.com, a product of Idearc Media Corp., today increases its national sales presence with a new sales office in Alpharetta, Ga. Adding this sales office gives Superpages.com a presence in each U.S. time zone to more efficiently service client online advertising needs. The Alpharetta office offers Internet marketing solutions tailored for small-to-medium businesses and employs approximately 60 sales, marketing and support representatives.
03/02/2007 - RHD Releases New B2B Directory in Chicago
Beginning today, the new AT&T Business-to-Business Yellow Pages will make life easier for Chicago- and Northwest Indiana-area businesses. The new version of the business-centric Yellow Pages is currently being delivered to 440,000 businesses within a 50-mile radius of Chicago. Published by R.H. Donnelley, the Business-to-Business Yellow Pages connects local businesses to help them find materials, services and other essential business information. This publication is different from the consumer-version of the Yellow Pages because it focuses specifically on the products and services that are important to businesses such as uniforms, building maintenance services, office furniture, signs, restaurant equipment and office supplies.
03/01/2007 - WebVisible Named Software Company of The Year Finalist By The Technology Council of Southern California
WebVisible, a leading software and technology provider to the local online advertising industry, today announced that the Technology Council of Southern California has named it a finalist for the 2007 Technology Industry Awards. WebVisible is nominated for Geneva, its interactive advertising software platform.
02/27/2007 - Tele-Gulf Directory Publications Releases Key Publications
Tele-Gulf Directory Publications WLL, a pioneer in the business information sector in the Middle East, has just released three of their key publications for 2007: Gulf Directory, Bahrain Yellow Pages and Banks in Bahrain.
02/19/2007 - YellowPages.com Launches National Ad Campaign
YELLOWPAGES.COM ( http://www.yellowpages.com/ ), a subsidiary of AT&T Inc. (NYSE: T) , today announced the kick-off of its multi-million dollar 2007 national advertising campaign, positioning the site as the online authority for local information. The campaign will use a mix of early morning and late night network TV spots, high-profile cable TV spots and online placements to increase brand awareness and drive consumer usage of YELLOWPAGES.COM. The campaign conveys a central theme -- "Need something?" -- by using situational comedy to illustrate how YELLOWPAGES.COM provides its users with the products and services they need to get things done in their daily lives. In each ad, a humorous set-up shows someone conducting a task in an offbeat, unexpected way -- such as jogging up an office building escalator for exercise. The phrase "Need something?" appears and positions a search on YELLOWPAGES.COM as the solution -- e.g., a search for "health clubs." Ads end with the tagline, "We wrote the book on local search."
02/19/2007 - Yellow Pages Income Funds To Purchase Atlantic Books
Canada's largest income trust revealed the latest purchase in a 22-month string of acquisitions, paying $330-million for the directories business of Bell Aliant Regional Communications Income Fund. Yellow Pages, which already held 12.86 per cent of Aliant Directory Services, will acquire the remaining 87.14 per cent of the operation, which includes 35 phone directories in Newfoundland, Prince Edward Island, New Brunswick and Nova Scotia.
02/14/2007 - YELLOWPAGES.COM Launches User Reviews
YELLOWPAGES.COM (www.yellowpages.com), a subsidiary of AT&T Inc. (NYSE: T), today announced it has rolled out User Reviews to its national site, enabling consumers to share opinions on local and national businesses from caterers and pool cleaners to jewelers and pet groomers.

"Our new User Reviews service adds richness and depth to the comprehensive database of local business information already available at YELLOWPAGES.COM, and gives our users another element to consider when choosing the businesses that best meet their needs," said Charles Stubbs, president and CEO of YELLOWPAGES.COM, AT&T.
02/13/2007 - Yellow Pages Income Fund Reports Strong 2006
Yellow Pages Income Fund (TSX:YLO.UN) finishes the year on a strong note, reporting a record performance in its core directory business and substantial growth in its consolidated results due to the contribution from recent business acquisitions. The Fund released its fourth quarter and year-end results today. Marc P. Tellier, President and CEO of Yellow Pages Group and CEO of Trader Corporation stated: "Our operational excellence has enabled us to establish a track record of growth four years running. Once again this year, we have achieved industry-leading levels of organic growth while pursuing external growth expansion."
02/08/2007 - Idearc Reports Strong Earnings & Cash Flows
Idearc Inc. (NYSE:IAR), publisher of the Verizon Yellow Pages and provider of SuperPages.com (www.superpages.com), today announced that its strong cash flow will fund a quarterly dividend for shareholders. The company also announced 2006 financial results consistent with expectations. Idearc's industry-leading business model, recurring revenue streams and strong cash flow enable the company to provide a solid cash return to shareholders, service debt and be opportunistic in evaluating investment opportunities.
02/08/2007 - Paradise Yellow Pages & Yellow Book Join Forces
Yellow Book USA, the nation's oldest and largest independent yellow pages provider, announced today that it has acquired The Paradise Yellow Pages from Paradise Media Group, LLC to deliver state-of-the-art print and Internet yellow pages in Hawaii.
02/05/2007 - TMP Directional Marketing - Frederick, MD Office Winner of White Directory "IT" Award
White Directory Publishers, a Division of Hearst Holdings Inc., has named the Frederick, MD office of TMP Directional Marketing, LLC. winner of this year's "Independent Thinker" or "IT" award. The annual award recognizes the CMR who has demonstrated the ability to evaluate, equally, all directory advertising options available to their clients.
02/01/2007 - Hot 'Local' Online Ad Sector to Draw Senior Execs
According to The Kelsey Group's 2006 forecast, global local search revenues will grow from $3.4 billion in 2005 to $13 billion in 2010. 'Local' is the Internet's new frontier, and one in which investors and local media - including search engines, Yellow Pages, newspapers, television and radio are keenly engaged. In this environment, The Kelsey Group anticipates record attendance when the local search and online commerce community convenes March 19-21 at the Santa Clara Marriott, Santa Clara, California, for "Drilling Down on Local '07: The Annual Silicon Valley Summit."
02/01/2007 - Social Networking Meets Local Search on SuperPages
SuperPages.com, a product of Idearc Media Corp., today launched Reviewer of the Week as a step towards providing local content within a trusted social networking environment. Consumers in the same city can now compete against each other to be featured as the Reviewer of the Week, which is located on the SuperPages.com homepage.
02/01/2007 - Boston Ventures Acquires Majority Interest in HomePages, LLC
Boston Ventures announced today the acquisition of a majority interest in HomePages, LLC, an independent publisher of community yellow pages based in DeKalb, Illinois. The Company publishes approximately 135 community focused yellow pages directories in Illinois, Wisconsin, and Indiana.
02/01/2007 - soUno, LLC Acquires InternetYellowPages.com Domain Name
soUno, LLC, a leading Internet Yellow Pages provider, announced today that it has acquired the domain name InternetYellowPages.com. The company plans to relaunch soUno.com with a new look and feel under www.InternetYellowPages.com as an improved version of its already successful Internet Yellow Pages website.
01/29/2007 - GateHouse Media to Acquire SureWest Directories
from PR Newswire: GateHouse Media, Inc. announced today it has signed a definitive share purchase agreement to acquire all of the issued and outstanding capital stock of SureWest Directories from SureWest Communications for a purchase price of $110.0 million, including $3.5 million of working capital, for a net purchase price of $106.5 million. The transaction has been structured with a 338h(10) election by the seller. SureWest Directories is engaged in the business of publishing yellow page and white page directories in the Sacramento, California area and internet yellow pages through the http://www.sacramento.com/ website. GateHouse will become the publisher of the official directory of SureWest Telephone. The transaction is expected to close by the end of the first quarter and is subject to governmental and customary closing conditions.
01/27/2007 - Hispanic Yellow Pages of America Acquires Travel Media Northwest Inc
Hispanic Yellow Pages of America (HYPA) announced the completion of its acquisition of Travel Media Northwest Inc. (TMNW), and Hispanic Impact Media Inc. (HIM), who, as partners, are the leading Spanish-language yellow page publisher in the Oregon-Washington-Idaho and Utah region. With this acquisition, HYPA is set to reach over one million Hispanic households in the U.S.
01/10/2007 - Yellow Book Acquires Georgia's Hometown Yellow Pages
Yellow Book USA announced today that it has purchased the Hometown Yellow Pages directory that serves the Atlanta suburbs of Douglas and Paulding Counties.

The Hometown Yellow Pages acquisition strengthens Yellow Book's presence in the state of Georgia where the company currently publishes 35 directories and distributes more than 3 million copies.
01/09/2007 - R.H. Donnelley Launches DexKnows.com Across All Markets
R.H. Donnelley (NYSE: RHD), a leading print and online local search company, today announced that DexKnows.com(TM), its comprehensive, feature-rich local search site, is being launched across all of its markets. The site includes new search technology and innovative features that help consumers find the most relevant local businesses.
12/30/2006 - AT&T and BellSouth to Proceed With Merger
After several days of intense negotiations and several concessions on the network side, AT&T Inc. today closed its acquisition of BellSouth Corporation, creating a "...premier global communications company committed to driving convergence, continued innovation, and competition in the communications and entertainment market."
12/21/2006 - EYP.ph - Philippine Yellow Pages Online Wins 2006 Web Award
EYP (www.eyp.ph), the electronic yellow pages of Directories Philippines Corporation, shines brightly having been judged Best Website at the 9th Philippine Web Awards for the Community and Portal category at the recently concluded award ceremony held in the RCBC Plaza in Makati City December 7, 2006.
12/20/2006 - Yellow Book Acquires Three Directories in Central California
Yellow Book USA, the nation's #1 independent publisher of yellow pages, announced today the acquisition of three directories serving central California from Star S Publishing. The acquired directories include the Visalia Community Directory, the Hanford/Lemoore Community Directory and the Tulare Community Directory. In total, more than 140,000 copies will be delivered to homes and businesses.
12/13/2006 - Windstream to Split Off Directory Unit
BusniessWeek has reported that Windstream Corp., the company formed by the combination of Alltel Corp.'s fixed-line phone unit and Valor Communications Group Inc., Wednesday said it had agreed to sell its Yellow Pages business to private-equity firm of Welsh, Carson, Anderson & Stowe.
12/13/2006 - Yellow Book Acquires Philadelphia Area Directory
Yellow Book USA, the nation's oldest and largest independent publisher of yellow pages directories, announced today that it has purchased the Roxborough - Manayunk - East Falls - Lafayette Hill Directory from Rabelo Advertising, Inc.
12/12/2006 - Local Insight and CBD Media to Combine Yellow Pages Businesses
Local Insight Media, LLC ("Local Insight") and CBD Media LLC ("CBD Media") today announced the execution of a definitive agreement to combine their businesses. Under the agreement, 100% of the membership interests of CBD Media's parent, CBD Media Holdings LLC ("CBD Media Holdings"), will be contributed to Local Insight. CBD Media is currently owned by affiliates of Spectrum Equity Investors ("Spectrum"), Cincinnati Bell Inc. Holdings ("Cincinnati Bell") and members of CBD Media's management. Local Insight is a portfolio company of Welsh, Carson, Anderson & Stowe ("WCAS"). Upon consummation of the transaction, WCAS will own a majority of Local Insight and Spectrum will retain a substantial minority stake. The combined company will have consolidated annual revenues of approximately $200 million.
11/30/2006 - Hispanic Yellow Pages of America, Inc. Launches Tus Amarillas Spanish-language Directory in Chicago
Hispanic Yellow Pages of America, Inc. (HYPA), a portfolio company of Hispania Capital Partners, LLC (Hispania), is unveiling its Tus Amarillas Spanish-Language directory December 2006.
11/29/2006 - Yellow Book Acquires Coastal Telephone Directory
Yellow Book, the nation's oldest and largest independent yellow pages directory, announced today that it has acquired the Coastal Telephone Directory, which serves communities along the Washington and Oregon coast, from Impact Directories.
11/21/2006 - Green Industry Yellow Pages, Inc. Changes Corporate Name
Green Industry Yellow Pages, Inc has changed its name to 10-20 Media, Inc.
11/21/2006 - Yellow Book Usage in Lubbock Grows
According to Knowledge Networks/SRI (KNSRI), the survey research firm hired by the yellow pages industry to provide syndicated usage studies, the Yellow Book share in the Lubbock Designated Market Area (DMA) grew 2.90% to 50.3% in the 12 months ending September 30, 2006 in comparison to the 12 months ending June 30, 2006, indicating that Yellow Book is gaining even greater strength as the dominant directory in the market.
11/20/2006 - Amdocs to upgrade systems at Australia's Sensis
Amdocs Ltd. today announced that Australian directory, advertising and information services provider Sensis Pty Ltd. has selected it to upgrade and consolidate its front- and back-office systems onto a single Amdocs platform. Sensis also extended its managed services agreement with Amdocs by five years.
11/07/2006 - Global Local Search and Online Classified Ad Revenues to Reach $31.1 Billion in 2010
According to The Kelsey Group's annual forecast, global local search* and online classified advertising revenues will grow from $15.7 billion in 2005 to $31.1 billion in 2010. The local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion during the same period
11/07/2006 - LocalLaunch! Director to Lead Sessions on Using the Google Adwords Platform
Brad Geddes, director of search at LocalLaunch!, an R.H. Donnelley company (NYSE: RHD), has been selected by Google to conduct the AdWords Seminars for Success series. Presented by select search engine advertising professionals, these educational seminars will provide attendees with advanced knowledge of the Google Adwords platform. Through these sessions, advertisers of all experience levels will learn many of the latest and most effective tactics for the creation and management of successful pay-per-click (PPC) advertising campaigns.
11/02/2006 - Singapore Yellow Pages Acquires Search Engine
Yellow Pages is investing more than S$1 million to enhance the technology and capability of its Internet Yellow Pages.
10/27/2006 - DMI & Yellow Pages Group Join Forces
Directory Marketing, Inc. (DMI), a full-service, national yellow pages marketing and management provider for directory publishers, is very proud to announce their newest partnership with the Canadian publishing company, Yellow Pages Group, Company (YPG). YPG is Canada's largest directory publisher and has been an industry leader since they published their first directory in 1908.
10/26/2006 - RHD Raises 2006 Guidance After Strong Q3 Cash Flow
R.H. Donnelley Corporation (NYSE: RHD), one of the nation's leading Yellow Pages and online local commercial search companies, today reported third quarter free cash flow of $145 million based on cash flow from operations of $162 million and $17 million of capital expenditures. Advertising sales during the third quarter were $534 million, down 2.0 percent from the prior year, as expected.
10/24/2006 - TELMEX ACQUIRES ENLACE SPANISH YELLOW PAGES
TELMEX has acquired an 80% controlling interest in the affiliate of Blue Equity, LLC that publishes Enlace Spanish Yellow Pages. In connection with the acquisition, such affiliate has changed its name to SECCIÓN AMARILLA USA, LLC.
10/23/2006 - BellSouth Reports Third Quarter Earnings
Advertising & Publishing maintained its momentum growing revenue 5.5 percent to $537 million. Adjusting for one-time customer credits issued in the third quarter 2005 for Hurricane Katrina, revenue growth was 4.1 percent.
10/18/2006 - Verizon to Spin-off Directory Business
Verizon's Spin-Off Expected On November 17TH Verizon's Board approved the tax-free separation of its directories business into a separate company to be called Idearc (Ticker: IAR). Shareholders will be distributed one directories share for every 20 Verizon shares on 11/17, with when issued trading beginning 11/1.
10/17/2006 - Berry Company Launches Companion Directory Products
The Berry Company, a leader and innovator in the Yellow Pages industry, recently introduced Yellow Pages companion directory products in several key markets in concert with its telephone company partners
10/10/2006 - YELLOWPAGES.COM Secures Leadership Positioning in Local Search Industry
YELLOWPAGES.COM today announced it has surpassed several key milestones as it approaches the end of its first year as a unified Internet Yellow Pages (IYP) and local search site. The company has posted triple-digit traffic growth while building brand awareness, expanding its sales force, inking new content distribution deals, and rolling out site enhancements that have bolstered advertiser value while enriching the user experience.
10/10/2006 - Verizon SuperPages Goes Where No Internet YP Provider Has Gone Before
site Eclipses 2 Billion Searches for Second Consecutive Year; Credits Innovation and Responsiveness to Both Advertisers and Consumers for Success
10/04/2006 - Yellow Book Acquires Directories from Savannah Publishing
Yellow Book USA, the oldest and largest independent publisher of yellow pages directories in the country, has added four new directories to its national footprint with its recent acquisition from Savannah Publishing, Inc.
10/03/2006 - Amazon Pulls Plug on A9 Yellow Pages
"We have also discontinued A9 Maps and the A9 Yellow Pages (including BlockView TM)."
09/29/2006 - Dapei Zahav launches new YP site enabled by ApproxiMatch
Dapei Zahav, Israel's largest directory publisher, has launched its new Yellow Pages site, powered by ApproxiMatch search engine. The advanced search engine will improve the service quality by better "understanding" the user's intent and delivering the most relevant results. ApproxiMatch software has been successfully deployed by the leading directory publishers in the U.S.A, Canada and Mexico.
09/28/2006 - Publicar Selects i411
Publicar, S.A., the largest directory publisher in Latin America, today announced that it has selected i411 as its search technology partner to power its online directories including PaginasAmarillas.com, ListaOnline.com.br and other specialized directories.
09/28/2006 - Third Edition of "the Bible on Yellow Pages Advertising" Released
The completely-updated third edition of Getting the Most from Your Yellow Pages Advertising has just been released. By far the best selling book on Yellow Pages for advertisers, it's also the best selling book on Yellow Pages for directory company sales reps. Amoung those quoted in the book is YP Talk publisher Ken Clark
09/28/2006 - WebVisible Extends Partnership with McClatchy to Miami Herald
The McClatchy Company (NYSE:MNI) is expanding sales of its "SearchMax" interactive advertising product to The Miami Herald after a successful deployment at McClatchy's Twin Cities paper, the Star Tribune, earlier this year. WebVisible, the technology provider behind "SearchMax", will announce details of the expansion at today's Search Engine Strategies conference in Denver. Last spring, WebVisible established a partnership with The McClatchy Company to distribute WebVisibles interactive advertising products via its newspaper sales channels. McClatchy is the second-largest newspaper company in the United States, having recently acquired The Miami Herald as a part of a merger with Knight Ridder earlier this year.
09/20/2006 - RHD Selects Cramer-Krasselt As Agency of Record
R.H. Donnelley (NYSE: RHD), one of the nation's largest yellow pages publishers and online local search companies, has selected Cramer-Krasselt as its advertising agency of record, effective immediately.
09/19/2006 - ATG to Acquire eStara
ATG (Art Technology Group, Inc., NASDAQ: ARTG), and eStara today announced that the two companies signed a definitive agreement for ATG to acquire eStara in a stock and cash merger transaction. The closing of the transaction is subject to customary closing conditions, including the approval of eStara's stockholders, and is expected to occur in the fourth quarter of 2006. The transaction is expected to be accretive on a non-GAAP diluted per share basis in the first full quarter following the closing of the transaction.
09/18/2006 - Innovectra Corporation Creates Local Online Interactive Directory for Ambassador
The year that marks over 120 years since the first printed Yellow Pages directory was produced also represents a burgeoning partnership between New York Yellow Pages Publisher Ambassador and Innovectra, the only full service local search software and services company. Ambassador today announced the introduction of its powerful new online Yellow Pages directory serving all five boroughs of New York City including Manhattan, Queens, Brooklyn, Staten Island and the Bronx.
09/13/2006 - Independent Publishers Revenus Forecast to Exceed $3.4 Bil in 06
Independent Yellow Pages publishers' revenues are forecast to reach $3.4 billion in 2006, an increase of 10.7 percent over 2005 revenues, according to new research commissioned by the Association of Directory Publishers - (ADP's) Yellow Pages Data Center. Findings from the "Independent Yellow Pages Market 2006" study also indicate that independent publishers will account for 21.8 percent of the total Yellow Pages market in 2006, a 1.9 percent increase over 2005.
09/07/2006 - RHD acquires Local Search Marketer LocalLaunch
In a move designed to significantly bolster its local online search marketing capabilities, R.H. Donnelley announced today that it has purchased LocalLaunch!, a Chicago-based company that specializes in providing Internet search products, platforms and fulfillment solutions to local advertising providers.
09/06/2006 - Golf Industry Stays "Green" with 2006 PGA Fall Expo Recycling Program
Golf Yellow Pages promotes "green" by recycling old editions of its versatile industry directory at the 2006 PGA Fall Expo, September 13-14 at Mandalay Bay Convention Center in Las Vegas, Nev. Attendees or exhibitors may bring any one of eleven former Golf Yellow Pages editions (dated between 1994 and 2005) to booth 731 to receive a free copy of the 2006 edition of Golf Yellow Pages.
08/30/2006 - Syndicated Usage Studies Show Yellow Book #1 in Key Markets
Yellow Book now has the greatest consumer usage of any yellow pages directory in a number of its key metro markets across the U.S., according to Yellow Pages Market Reporter (YPMR) studies for the 12 months ending June 2006. The YPMR usage studies were developed by Knowledge Networks/SRI, the survey research firm hired by the yellow pages industry to provide syndicated usage studies.

In less than a decade, Yellow Book's directory has captured the leading share of consumer usage in Chicago, Philadelphia, Pittsburgh and Northern Virginia.
08/24/2006 - New YPA Data Confirms Yellow Pages Users Are Ready-To-Buy
Reporting continued steady usage of the Yellow Pages, the Yellow Pages Association(tm) (YPA(tm)) has announced results from the 2006 Knowledge Networks/SRI Industry Usage Study that demonstrate the medium repeatedly delivers consumers who are ready-to-buy.

In fact, 87 percent of print Yellow Pages users and 68 percent of the Internet Yellow Pages (IYP) users made or intended to make a purchase after referring to the Yellow Pages. Additionally, 58 percent of IYP users and 39 percent of print Yellow Pages users were new customers to the businesses they chose.
08/23/2006 - ApproxiMatch 'Fuzzy Search' Technology to Power Online Directory Operations at Mexican Anuncios en Directorios Seccion Amarilla
ApproxiMatch, a leading innovator of search engine technology, today announced that Amdocs, a leading provider of software and services to enable integrated customer management, will implement the ApproxiMatch fuzzy search technology as a key component in a turnkey project to replace the existing online search engine at Anuncios en Directorios Seccion Amarilla (ADSA). ADSA, the directory publishing subsidiary of Telefonos de Mexico S.A. de C.V (TELMEX), has recently entered a six-year contract with Amdocs for the delivery of software and associated services to update ADSA's online yellow pages directories.
08/14/2006 - Enlace Picks Direcotry Marketing Inc (DMI) For National Business
Enlace Spanish Yellow Pages, the largest independent Spanish phone directory (based on the number of cities served) publisher in the nation, announced that Directory Marketing Inc. (DMI) has joined