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Yellow Pages Industry News
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In this week's edition
As we are fast approaching the industry’s conference season (ADP: starts March 17th - link, YPA: conference begins April 17th - link), we thought it would be a good time to engage the views of an expert on how to maximize your presence at these or any other trade shows/conferences. If you add up the costs for travel, hotels, registrations and more, it can be a pretty significant effort for even the biggest of companies. So we talked with Larry Zar of Zar Marketing for his comments, suggestions, and opinions.
As background Larry Zar brings an impressive record to these marketing efforts having won numerous industry awards for tradeshow marketing programs and memorable tradeshow exhibits. The company was established in 1995, and has provided tradeshow consulting services to Quebecor World (now Worldcolor) for over 15 years. He was worked with yellow pages industry clients such as……
www.yptalk.com/dollars_sense.cfm
These news items are brought to you by Hawthorne Executive Search
In this article we bring you a summary of the most recent personnel announcements for the industry.
If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should be published, drop us a line and tell us all about them. Send your submissions to ken@yptalk.com
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These news items are brought to you by Kuk, Baldwin & Associates
Once again we have culled through the many musings of the day to bring you a collection of key news stories that you may have missed. They have all been captured here in one place, just for you…
www.yptalk.com/news_u_can_use.cfm