Newsletter Archive - People
People - April 2010
04/13/2010 - Editor: This section is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.
Elnora Palms
U-Haul International has announced that Elnora Palms, Director of Yellow Pages Advertising is now the Director of Directory Listings. Elnora will be directing the print and online Yellow & White Pages, Local & Mobile Search programs.Lisa Althaus, Steve Gibbons:
Elnora can be reached at epalms@uhaul.com or 602.263.6503
Dex One Corporation announced the promotion of Lisa Althaus as vice president for national sales. She will be based in Denver and report directly to Dave Moore, senior vice president of sales.Edie Carver, Carey Bernier
Althaus will be responsible for the continued development and execution of Dex One's national sales strategy, including the company's partnerships with Certified Marketing Representatives (CMRs). Althaus will assume the role from Stephen Gibbons, who has been tapped to lead an important internal business initiative.
Althaus has more than 25 years of industry experience, much of it in national sales. Most recently, she was Dex One's Midwest sales director. Previously she was general manager of national sales for Sprint Publishing & Advertising, where she oversaw the creation of the company's national sales department and managed relationships with more than 300 agencies across the United States.
"As we continue to move forward and grow our business, we're very excited to have an individual as talented and knowledgeable as Lisa heading Dex One's national sales efforts," Moore said. "We're confident that Lisa's extensive experience, both in our industry and working with CMRs, will ensure continued success for both Dex One and our clients."
The board of directors of Information Pages announced the resignation and retirement of Edie Carver as chief executive officer. M. Carey Bernier, Information Pages' chief operating officer and cofounder of the company in 1999, has been named chief executive officer and will serve as the chairman of the board. Bernier, 42, will also retain his duties as chief operating officer.Sandra Crawford Williamson
"We thank Edie for her leadership over the past five years. She revitalized Information Pages during a critical and transitional period in the company's history. Edie oversaw the resurgence of Information Pages in the yellow pages industry and ushered in the greatest year-to-year growth in Information Pages' history," said Bernier.
During Carver's tenure, Information Pages' client base increased more than 600%. Information Pages currently provides the premier Internet Yellow Pages solution for more than 40 independent yellow page publishers both domestically and abroad along with dozens of TELCOs across the U.S.
"It's been a real pleasure to work as a member of such a committed and inspired team. We have re-established our position as the leading IYP provider in the industry," said Carver. "Information Pages is at an exciting time in their history as they continue to provide outstanding service and products to the industry including a voice-activated iPhone application recently introduced at the ADP Partners Tradeshow, a newly updated LocalScout Publisher Network, and a first-of-its-kind web-based print pagination system. Retiring at this time, given the company's growth, is bittersweet, but I have confidence that Carey, along with the company's continued innovative technology, will further secure Information Pages' position in the industry. I've created many friendships in the industry over the years and I look forward to continuing those relationships in my new more limited role as a consultant to the company."
SuperMedia has announced the appointment of Sandra Crawford Williamson as Executive Vice President - Chief Marketing Officer.Helena C. Cain
Williamson will be responsible for driving market strategy; advertising and marketing communications; customer acquisition; customer conversion and retention; customer research; analytics and database marketing; and marketing operations and processes. She also will drive brand strategy and development of SuperMedia's portfolio of brands.
"Sandra will become a critical member of our team and will be an integral part of driving the overall success and non-stop transformation of SuperMedia," Scott Klein CEO commented. "In reviewing hundreds of candidates from all over the world, I was struck by the incredible feedback and unending praise Sandra received from every person throughout her career. I know I can count on Sandra to bring great energy and a tremendous strategic marketing perspective to our company."
Most recently, Williamson served as founder and CEO of Crawford Consulting, specializing in brand and sales strategy development, strategic business planning, global business development, product development, and new market penetration.
She previously spent nearly six years as Chief Operating Officer and Chief Global Officer for True.com, one of the world's preeminent online relationship services. There she was one of the founding company officers responsible for developing a new revenue model, which grew to $100 million in less than five years.
Other recent experience includes four years as President and General Manager at Zapf Creation, a Germany-based toy company, where she guided the creation of a subsidiary for The Americas. She led all functions of the firm to include product development, advertising, public relations, administration, finance, and sales. Williamson also led customer partnerships with companies such as Wal-Mart, Target, Toys R Us, QVC, eBay and Costco and created new online revenue models for the toy industry.
She also served as Vice President at Universal Studios where she was responsible for integrating all Marketing and Sales efforts preparing for a global new product launch in the entertainment industry. Among many accomplishments, Williamson developed a partnership with the number one online travel company, resulting in millions of dollars in annual sales. She also held marketing and sales roles at Nabisco, The Coca-Cola Company and Procter & Gamble.
"It is both intriguing and exciting to be an integral part of the SuperMedia team responsible for taking a company with a rich history grounded in print and evolving it into a new and dynamic company focused on expanding its reach online and via direct marketing," Williamson said.
Yellow Pages Group announced the resignation of Helena C. Cain as Senior Vice-President, Sales effective immediately. Ms. Cain joined YPG in October, 2009. Ms. Cain has decided to pursue other career opportunities in Saint John, New Brunswick, where she is currently located. No immediate replacement was announced.
About Hawthorne Executive Search
Hawthorne Executive Search, is a full service search and consultancy focused on the advertising, publishing and media industries. With decades of experience, Hawthorne Executive Search is an executive search and management firm that has assisted companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 35,000 professionals.
By focusing strictly on one industry, there isn't a search outside of our comfort zone. We are able to execute most projects within 2-3 weeks from inception. Some examples of successfully completed searches include:
- Media/Account Executives both print and online
- Regional Sales Manager
- Senior Vice President of Client Services
- Production Manager
- National Account Manager
- Vice President of Sales
- Vice President of Business Development
- Account Supervisor
- Media Planner
- Managing Director
Our clients include publishers, both independent and incumbent, CMRs, Internet Yellow Pages and Search Engine Optimization firms, and suppliers to the directory industry.
With a commitment to the Yellow Page industry, our specialization enables us to maintain a 95% completion rate for all engaged projects we undertake.
Please feel free to contact us at:
- Jenny Ciappa - 973-220-7272
- Robert Hawthorne - 910-798-1800