Newsletter Archive - People
People - January 2010
01/06/2010 - Editor: This section is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.
David Fry
Fry Communications CEO Henry Fry has announced that David S. Fry will fill a new position as Chief Technology Officer at Fry Communications, Inc. (www.frycomm.com).Thomas Perez
David's responsibilities will include the development of technology offerings for customers, as well as the selection and implementation of the core technology to drive those offerings. Although he will not have responsibility for the operation and delivery of those offerings, he will work with those Fry departments that do in choosing the proper tools and technologies. He will also be available to meet with customers who are interested in our technology direction, seek our guidance, or have interest in our offerings.
"The appointment of David underscores the fact that our role has changed from printer to information distribution agent and befits our motto: Unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond," says Henry Fry.
In 1994, David Fry established a Fry Communications division providing Internet services in Ann Arbor, Michigan. As the Web exploded in the late 90s, the division grew rapidly, and David eventually spun off the group into a separate company named Fry, Inc. Today Fry, Inc. is one of the nation's leading e-commerce service providers. It processes billions of dollars of transactions per year for companies like Ann Taylor, Crate & Barrel, and Whirlpool. In 2008, David sold the business to MICROS Systems, Inc. but continues to serve as a consultant. He has a PhD in Computer Science from Harvard University and is the son of CEO Henry Fry.
Thomas Perez has been named General Sales Manager - New York for AT&T Interactive Advertising Solutions and Yellowpages.com. Perez has over 19 years in multi-media advertising and marketing, and brings a wealth of knowledge in online, print and television advertising with an extensive background in Hispanic Advertising and Marketing.Bob Lamb
Perez' has served as Director for Verizon Superpages, Vice President of Sales at E-Direct, General Sales Manager for Tribune's South Florida Hispanic newspaper "El Sentinel" and initiator and builder of Reuben H. Donnelley's Bilingual Spanish Advertising products.
"I truly enjoy the challenges of building sales organizations, products, and markets. My vision is to provide products that prove useful to consumers and communities while helping businesses grow. I have had the good fortune of assisting major organizations grow products that have been embraced both by consumers and businesses while growing the company's bottom line" Perez stated.
Perez has been widely recognized for his achievements including "Presidential Award Winner" twice and "Recognition for Excellence" at Reuben H. Donnelley as Manager of the Year. He led "El Sentinel" to record breaking net gains among Tribune Corporation's Hispanic Publications. He also led E-direct's sales force to their highest ever sales results in the highly volatile "post 911" marketplace. Verizon recognized Mr. Perez with an "Award for Excellence" for his high achievements in the growth of Verizon's Online and Hispanic advertising products as he initiated and ran new markets along Florida's East Coast.
After 15 years at Wahlstrom Group, Bob Lamb has left the agency to pursue other interests. In his note to industry contacts Bob noted that "...with my 18 years experience at TMP and my 15 years at Wahlstrom, I think I have the knowledge, expertise, contacts and relationships to be an asset to a Publisher, Agency/CMR or Supplier/Vendor in this Industry. I will weigh my opportunities before deciding to proceed with my career. I might also considering consulting work. Or, I might just head down to our home at the ‘Jorsiey' shore and ride my bike on the boardwalk and sit on the beach! Stay tuned!"David Yoo
Bob can be reached at 973.216.0040 (Mobile) and blamb4@verizon.net
AT&T Chief Product Officer David Yoo resigned in November and has been replaced by Spot Runner vetern Will Hsu according to BIA/Kelsey Group reports. Ironically it was Hsu who had been recruited by Yoo to AT&Ti.
According to BIA/Kelsey Group : "Yoo came to AT&Ti from TellMe after helping sell that company to Microsoft for $850 Million. While at AT&Ti, Yoo led the relaunch of several mobile and online properties including Yellowpages.com, YP.com and the soon-to-be-relaunched buzz.com. He also led the company in its mobile and new ad strategy initiatives."
Yoo's future plans are not known. Personal reasons were cited for his departure, specifically an interest in returning to the Bay Area from Los Angeles.
About Hawthorne Executive Search
Hawthorne Executive Search, is a full service search and consultancy focused on the advertising, publishing and media industries. With decades of experience, Hawthorne Executive Search is an executive search and management firm that has assisted companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 35,000 professionals.
By focusing strictly on one industry, there isn't a search outside of our comfort zone. We are able to execute most projects within 2-3 weeks from inception. Some examples of successfully completed searches include:
- Media/Account Executives both print and online
- Regional Sales Manager
- Senior Vice President of Client Services
- Production Manager
- National Account Manager
- Vice President of Sales
- Vice President of Business Development
- Account Supervisor
- Media Planner
- Managing Director
Our clients include publishers, both independent and incumbent, CMRs, Internet Yellow Pages and Search Engine Optimization firms, and suppliers to the directory industry.
With a commitment to the Yellow Page industry, our specialization enables us to maintain a 95% completion rate for all engaged projects we undertake.
Please feel free to contact us at:
- Jenny Ciappa - 973-220-7272
- Robert Hawthorne - 910-798-1800






