Are You Ready for Mobile Video Ads?

12/4/2008 - Publishers will tell you that video ads are a big hit with advertisers of all sizes. The Kelsey Group projects that SMB adoption rates for video ads could reach 26% next year. We covered this first in June in the “Video Ads Get Real” article where we also introduced you to AdFare, a provider of video production services with an impressive 8 year track record of helping several media, notably newspapers, add video ads to the Internet product offerings. In this article we’re going to take you to the next level – Mobile Video Ads.

Many of you have them, and even more of you want one – the newest slick smartphones that bring Internet access right into your hand no matter where you may be located. These new phones such as the now famous iPhone, Palm Centro, HTC touchphone, and new Blackberry Storm are just a few that are drawing peoples interest, and now advertisers, even in a tough economic climate. Most have high-quality touch screens, GPS capability, cameras, BlueTooth connections, and keyboards both actual and simulated. With intensive market competition and dropping hardware prices, mobile local search is going to be the next new advertising horizon for publishers to consider.

Mobile Computing By the Numbers

Mobile Texting is a big part of the current attraction to mobile computing. According to the Gartner Group, in 2007 there were 189 billion text messages sent and that number is projected to grow to over 300 billion in 2008.

Who’s doing the texting? Pew Internet and American ......