Kelsey Conference Take-Aways

09/25/2008 - Last week marked the 30th Kelsey Group conference. This one was the Directional Media Strategies event (DMS) held in Atlanta. I would rank this one as probably one of the better ones in recent memory. Why? Because I was speaking on one of the panels, of course.

Seriously, the Kelsey Group always put together a great line-up of speakers at these events. But I do come away from events like this a little disappointed that some of the main speakers don’t say much that’s truly new or provide anything that’s insightful. Many times it is a 100,000 foot PR commentary which is more of a snapshot what the company is up to, Mom, Chevy, and apple pie. Not this time.

For more specific commentary on many of the panels and speakers I would suggest you go any of these links for these bloggers of note who covered the conference in detail:

• Kelsey Group blog – recap from the Kelsey camp
• Praized Media Blog-- Sebastien Provencher
• LocalSEOGuide-- Andrew Shotland
• Small Business Commando-- Dick Larkin
• LocalBizBits – Larry Sullivan

I thought this conference was a good one because it was really focused around three key areas that are truly relevant to this industry right now:

1. Sales -- the one area that is the most central subject of the Yellow Pages ......