People Update for September 2007

09/27/2007 - Editor: This section is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to people@yptalk.com.

Innovectra Corporation announced the addition of two industry experts to its sales and marketing team. Scott Feder will serve as the company’s Director of Sales and George Bounacos its search engine marketing (SEM) lead. Both have deep experience in publishing, marketing and online services management.

Feder is a long tenured telecom executive formerly with GTE Information Services, Citizens Communications and Frontier Corporation. Most recently, he was with CenturyTel, where he led the company’s online Yellow Pages initiatives, and was an Innovectra client. Feder holds an MBA from Florida International University and an MM in Telecommunications Management.

Bounacos has been a manager at AAA and held senior management positions at Carfax.com and St. Anthony Publishing, now a division of UnitedHealth Group. He will be responsible for driving quality organic and paid traffic to Innovectra’s IYP client sites. Bounacos is a graduate of George Mason University’s School of Management and holds multiple certifications from search engine companies, including Google.

“Bringing together Yellow Pages information services and search engine marketing professionals who understand our clients’ online challenges and opportunities will help them conti ......