| ADP Conference Special Edition |
As the industry prepares to gather for this year’s Association of Directory Publishers' (ADP) Annual Convention and Partners Conference in Austin, Texas (March 29th through the 31st), there is no shortage of things to talk about. Among the issues that are expected to dominate discussion in the hallways and during the conference sessions are how to find and retain top sales talent, several discussions about call measurement, and a group of distinguished military jet pilots from Afterburner will apply a combat pilot’s life-or-death need for Flawless Execution to the business world to provide another detailed view of their Six Steps to Mission Planning. The conference closes with the awarding of the Associations coveted Gold Book awards.
All of the challenges in the industry faces are continuing to be matched with innovative products and services from industry suppliers. Because these supplier developments are so important to supporting the future growth of the industry, we have again decided to change the normal presentation of our monthly newsletter to give you a sneak peak at some of the key happenings you will see on the ADP Exhibit floor, even if you can't be there. In this special pre-ADP Conference issue you can find out more information about efforts from these important suppliers:
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 Kuk, Baldwin & Associates
Are your reps using "THE RIGHT STUFF" with your advertisers? K-B Associates offers the right stuff for effective Yellow Pages selling - including these regularly updated and heading-specific sales tools:
- Copy Builders for 400+ YP headings
- Data on local spending in 325+ headings
- Number of local YP lookups - top 300 headings
- Monthly newsletter and 5-year database with facts and trends in 250+ top headings
Best of all, we offer complete training on how to use the right stuff - specifically, an A-to-Z self-paced, interactive multimedia YP Selling Skills Program available in these formats: (1) online; (2) intranet-ready; (3) on CD; or (4) in workbook/video format. All versions are loaded with video examples and focus on our exclusive Copy Builders and ROI process. Check our website for a demo - and then call us at 800-562-7986. |
Contact Information
Kuk, Baldwin & Associates
800-562-7986
baldkuk@aol.com
www.kukbaldwin.com
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 Yellow Magic
Take Your Directory Mobile – with New MagicCarpet Mobile!
We are in the process of developing the latest addition to our growing suite of electronic directory publishing solutions, MagicCarpet Mobile. This exciting new product will enable directory publishers to provide access to their directory listings from mobile devices (cell phones, PDAs, etc.). We will be offering a preview of the product at the upcoming ADP conference. Increase your advertising revenue and enhance your advertiser's exposure with this POWERFUL LOCAL DIRECTORY ASSISTANCE alternative!
 Please come by our booth numbers #50, #51 and #52 if you would like to see a demonstration of how you can look up directory listings on a mobile device or to see any of the rest of our exciting print or electronic directory products!
If you're a golfer, we will see you on the Green for the Hole-in-One contest! This year Yellow Magic offers you $40,000 cash or a Classic Muscle Car – a 1968 Dodge Charger in mint condition as the Grand Prize! Good Luck and we will see you there!
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Contact Information
Ronald Gale Mintle (during the conference)
909-224-3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
Yellow Magic Sales
951-506-4005
Sales@YellowMagic.com
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 Hawthorne Executive Search
Hawthorne Executive Search is the leading full service executive search and consultancy focused strictly on the Yellow Pages and new media industries. We have worked with companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, each of whom are experienced in helping clients build high performance management teams. And we perform these services in a swift, discreet fashion.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 7,000 professionals who are either currently or formerly employed in the directory industry.
Please stop by our booth (#40) so Ken Clark can meet with you and talk about where your business is headed and don't miss Ken's presentation on Friday afternoon at 1:30 on "Attracting & Keeping Today's Best Sales People".
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Contact Information
Robert Hawthorne
910.509.9714
robert@hawthornesearch.com
www.hawthornesearch.com
Ken Clark
919.557.7502
ken@hawthornesearch.com
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 TelID
Transform Your Print Phone Books Into Powerful Local Search Directories!
TelID is a break-through innovation for print directories that boosts revenue, improves advertiser retention, and builds usage.
When you upgrade your print directories with TelID, users can quickly access your advertiser's websites in just two easy steps: 1) They find advertiser's "TelID'ed" number in your directory 2) Put the number in browser address using TelID's special format: www.telid.com/6506192069. TelID's patented technology instantly and automatically routes the request directly to the right web page. (Try It!)
For local advertisers struggling to stand out among crowded search engine results, TelID is a simple, intuitive, and affordable alternative. TelID is easy to implement, requires minimal upfront investment, and generates profits immediately. Call today to see how easy it is!
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Contact Information
Henry Whitfield; VP Marketing & Sales
Tel: 650-565-8900
Cell: 650-619-2069
Henry@telid.com
http://www.telid.com
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 Dirxion
Leverage and extend the reach of your print phone books with an innovative software solution from Dirxion!
Dirxion partners with over 80 directory publishers to provide local search and sales support solutions, specializing in look and feel digital directories. By combining the power of the Internet and the familiarity of print, Dirxion is able to offer publishers a dynamic and cost-effective solution, while providing exceptional functionality both online and on CD-ROM.
Recently, Dirxion has extended its suite of products to include a listing product, providing just one more way to publish your phone book content online.
So, if you want a product that compliments and increases the reach of your print phone book, while providing additional branding and revenue opportunities, we invite you to stop by Booths 29 and 30 to review Dirxion's progressive new products, including:
- Updated Directory Interface with realistic page flip animation and sticky note functionality
- Directory Kiosks
- TearPages On Demand (TPOD) feature updates that increase sales productivity
To see a copy of Dirxion's latest directory newsletter, please visit: http://www.dirxion.com/newsletter/07-01online.htm
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Contact Information
Mark Thomas - Director of Sales & Marketing
636.717.2358
markt@dirxion.com
www.dirxion.com
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 Telmetrics
Since 1990, Yellow Pages publishers, agencies and advertisers have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs.
Telmetrics has taken call measurement program management and reporting to new levels with its new customer portal, Perspectica.
With Perspectica, publishers and CMRs enjoy 24/7 instant online access to enterprise-level data reporting, enabling them to:
- Measure performance across markets, directories, headings, ad sizes, advertisers and more
- Compare print Yellow Pages and internet Yellow Pages programs
- Leverage enterprise-level data analytics to understand key market trends
PLUS advertisers benefit from easy-to-read call measurement reports, helping them to understand the value of Yellow Pages advertising.
To schedule a Perspectica demonstration or to learn more about how Telmetrics Call Measurement solutions can help you attract and retain more advertisers, please contact us at 1-866-575-3224. We look forward to seeing you at the 2007 ADP Conference.
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Contact Information
Richard Zurawski
President & GM, Publishers & YP Agencies
Office 905.219.8222
richard.zurawski@telmetrics.com
www.telmetrics.com
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 Blue Planet Graphics
Founded by former MapQuest Publishing Project Manager, Robert Woolley, Blue Planet Graphics' staff has combined experience of 40+ years in the Yellow Pages Industry. Blue Planet Graphics offers creative mapping solutions and so much more to Directory Publishers. Your "quest" for superior maps at affordable prices is complete with Blue Planet Graphics!
Specializing in custom high quality maps and graphics, our services include:
- Overview and regional maps
- Street maps and indexes
- Directory Coverage Maps
- Dining, Golf, and Shopping Guides
- Locator Maps
- Community Pages:
- Research
- Compilation
- Design
- Production
- Project Management
Check out our website at www.blueplanetgraphics.com! Call on Blue Planet Graphics to manage your next project!
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Contact Information
Robert Woolley
717-273-2047
717-769-4494 fax
rdwmaps@yahoo.com
www.blueplanetgraphics.com
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 eMedia Host
eMedia Host is a premier site design and applications development company that has been providing solutions to the Yellow Pages industry for over 4 years now.
Our web site optimization and organic search capabilities have proven and guaranteed results and our applications are engineered to fit your business to help you grow.
Even though you may not see us actually walking around the ADP conference, we're still there. 5 of the leading information suppliers at this conference are using our services or systems we developed.
YP Talk and Yellow Magic for example, use our integrated website/newsletter service and search engine optimization program. The demographics and information backbone of the eRates and Data system, now MediaTrak's CMR Gateway, was designed by our company for FindYP.
We have also developed vertical market search engines, and client and graphic management systems, for some of our non-Yellow Page clients.
Contact us today, and let our experts develop a solution that will help your business grow and reach the next level.
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Contact Information
Phil Wojcik - Principal
973-827-8008
phil@emediahost.net
www.emediahost.net
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