| ADP Conference Special Edition |
There is no shortage of things to talk about as the industry prepares to gather for this year's Association of Directory Publishers' (ADP) Annual Convention and Partners Conference in Tampa, April 6th through the 8th. Among the issues that are expected to dominate discussion in the hallways and during the conference sessions are the results of recently released syndicate research, the recent mergers/acquisitions in both the incumbent Telco publisher and independent space, as well as the growth in local search/IYP just to name a few. This year's conference has a diverse range of sessions and will close with the awarding of the Associations coveted Gold Book awards.
All of the changes in the publisher side continue to be matched with a number of new announcements and product introductions from the industry suppliers, everything from the new Kuk & Baldwin sales training tools, to Tel Id's innovative new products.
Because these supplier announcements are important to supporting the future growth of the industry, we have decided to change the normal presentation of our monthly newsletter to give you a sneak peak at some of the key happenings you will see on the ADP Exhibit floor, even if you can't be there. In this special pre-ADP Conference issue you can find out more information about efforts from these important suppliers:
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 Kuk, Baldwin & Associates
Are your reps using "THE RIGHT STUFF" with your advertisers? K-B Associates offers the right stuff for effective Yellow Pages selling - including these regularly updated and heading-specific sales tools:
Copy Builders for 400+ YP headings
Data on local spending in 325+ headings
Number of local YP lookups - top 300 headings
Monthly newsletter and 5-year database with facts and trends in 250+ top headings
Best of all, we offer complete training on how to use the right stuff - specifically, an A-to-Z self-paced, interactive multimedia YP Selling Skills Program available in these formats: (1) online; (2) intranet-ready; (3) on CD; or (4) in workbook/video format. All versions are loaded with video examples and focus on our exclusive Copy Builders and ROI process. Check our website for a demo - and then call us at 800-562-7986.
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Contact Information
Kuk, Baldwin & Associates
800-562-7986
baldkuk@aol.com
http://www.kukbaldwin.com/
Member, Association of Directory Publishers
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 Hawthorne Executive Search
Hawthorne Executive Search is the leading full service executive search and consultancy focused strictly on the Yellow Pages and new industries. We have worked with companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams. And we perform these services in a swift, discreet fashion.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 5,000 professionals who are either currently or formerly employed in the directory industry.
Please stop by our booth (#61) so Ken Clark can meet with you and talk about where your business is headed.
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Contact Information
Robert Hawthorne
910.509.9714
robert@hawthornesearch.com
http://www.hawthornesearch.com
Ken Clark
919.557.7502
ken@hawthornesearch.com
Member, Association of Directory Publishers
Recent YP Talk Article
Take Advantage of Your Benefits
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 Who's Calling
StandardCall, a division of Who's Calling is the leading provider in call measurement services in the Yellow Page industry.
StandardCall provides local and national advertisers, CMRs, advertising agencies, and Yellow Page publishers with call measurement services that demonstrate the value of advertising.
By measuring Number of Phone Calls, Call Duration, Peak Hours/Days, Ring Counts, Unanswered & Busy calls, Mapping, Socio Economic Analysis, StandardCall provides the tools you need to measure proof of performance.
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Contact Information
Mike Ostrom
Account Executive
214-618-4517
mostrom@whoscalling.com
http://www.whoscalling.com/
Member, Association of Directory Publishers
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 Pease Bindery
Pease Bindery specializes in case binding yellow and white page directories. Impress advertising prospects with hardcover versions of your product. Multiple cover design options are available to help your sales reps close deals faster. Use case-bound phone directories for:
Standout Sales Presentation PiecesHigh-quality Leave-behindsGifts for Advertising ClientsExclusives for Hospitality VenuesDurability in Tough Environments
The Pease staff makes the process easy for you by handling everything in-house: We print and laminate hard covers with your existing artwork, or provide a hardcover layout for you to create new artwork.
We case bind directories of any size or run length using this method. Let Pease put our nearly 100 years of binding experience to work for you. Our expert staff can advise you about case binding options best suited for your target market - whether your focus is restaurants and hotels, corporations and industrial centers, or residential communities.
Visit us at Booth 67 to see first-hand the impressive appearance case binding gives your directories. Or visit our website www.peasebindery.com for a complete list of our services.
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Contact Information
Brian Bock
(402) 476-1303
brian@peasebindery.com
http://www.peasebindery.com
Member, Association of Directory Publishers
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 TelID
Transform Your Print Phone Books Into Powerful Local Search Directories!
TelID is a break-through innovation for print directories that boosts revenue, improves advertiser retention, and builds usage!
When you upgrade your print directories with TelID, users can quickly access your advertiser's websites in just two easy steps: 1) They find advertiser's "TelID'ed" number in your directory 2) Put number in browser address using TelID's special format: www.TelID.com/6506192069. TelID's patented technology instantly and automatically routes the request directly to the right web page. (Try It!)
For local advertisers struggling to stand out among crowded search engine results, TelID is a simple, intuitive, and affordable alternative. TelID is easy to implement, requires minimal upfront investment, and generates profits immediately. Call today to see how easy it is!
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Contact Information
Henry Whitfield; VP Marketing & Sales
Tel: 650-565-8900
Cell: 650-619-2069
Henry@telid.com
http://www.telid.com
Member, Association of Directory Publishers
Recent YP Talk Article
TelID.com
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 AgendiZe
The unique, patented AgendiZe service allows Internet users to Click-to-Save & Share online directory listing and ad content, sending any business information - addresses, phone numbers, directions, special promotions, and more - automatically to users' personal address books and agendas, desktops, PDAs, e-mails, FAXes, mobile phones, or even GoogleEarth address books. The AgendiZe Click-to-Save & Share solution can be fully customized to fit any online directory's revenue model and specific business needs. The company has offices in the U.S. and Europe and is a member of the Yellow Pages Association (YPA), Association of Directory Publishers (ADP) and of EADP (the European Association of Directory and Database Publishers).
We invite you to stop by Booth #44 at the ADP Conference for an AgendiZe demo.
AgendiZe
Technopole de l'Aube en Champagne
2 rue Gustave Eiffel
BP 601 FR 10901 Troyes CEDEX 9
FRANCE
Tel: +33325451112
405 Waltham Street, #312
Lexington, MA 02421
USA
Tel : 781-373-1876
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Contact Information
Deborah Couedelo
Business Development Mgr.
dcouedelo@agendize.com
http://www.agendize.com
Member, Association of Directory Publishers
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 Yellow Magic
Please come by our booth (numbers 24-26) at ADP to see the latest features in MagicCarpet, our automated ability to create electronic directories (both for the Internet and CD ROM) (http://www.yellowmagic.com/YM_Magiccarpet.htm) that allows you to create your own "look-and-feel" electronic directories regardless if you have a Yellow Magic Business Management System or not.
You can also see a sneak preview of some of the many new features that will be included in the next release of Yellow Magic. These include a new look for interactive pagination, interactive design of the look of your directories, and paperless contract and copy sheet management.
Are you a golfer? Yellow Magic will be offering a $50,000 cash prize for a hole-in-one at the golf tournament, so sign-up for the golf tournament today! To entice you, we are going to have on display an example of what you can buy with your $50,000: a new yellow Lotus Elise. Come by the booth to see this amazing machine.
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Contact Information
Ronald G. Mintle (during the conference)
909.224.3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
Yellow Magic Sales
951-506-4005
Sales@YellowMagic.com
Member, Association of Directory Publishers
Recent YP Talk Article
Production Tip - Incremental Proofing
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 Clovis & Roché
For the past fifteen years Clovis & Roché has been a major leader in Commercial Debt Recovery and Loss Prevention Services. With our professional staff of managers and representatives, we have helped companies like yours improve and expand upon profit margins and cash flow.
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Contact Information
Deanna Causey
800.283.0909 ext 1071
dcausey@clovisroche.com
http://www.clovisroche.com/
Member, Association of Directory Publishers
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 Magnet Street
MagnetStreet is a DIRECT MANUFACTURER of promotional magnets-ideal for tipping ONTO the covers of your directories or inserting INTO polybagged directories!
A MagnetStreet magnet is of the highest quality-it always includes up to four-color process, rounded corners, full bleeds, and a high-quality laminate finish for your most demanding clients. MagnetStreet's turnaround time is extremely fast, and our pricing is right since you buy right from the manufacturer. We are centrally located in the Chicagoland area, and look forward to being your promotional magnet vendor. Remember, the average refrigerator door gets opened 20 times a day. Make sure your most valuable advertisers are on that fridge door every time it's opened!
Please stop by Booth #36 at the ADP Conference to find our more about our product.
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Contact Information
John Carl - Regional Sales Manager
630-909-1840
JCarl@MagnetStreet.com
http://www.magnetstreet.com
Member, Association of Directory Publishers
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 Profile America
Our Products
What's the biggest complaint that customers have about salespeople who call on them? "They don't understand my business or what my concerns are." Use of our "industry-knowledge products" ensures that your customers will never say that about you or your team! Speak their language.
Our Resources
Stats, facts and forecasts from a diverse set of sources -- industry associations, trade publications, business magazines, newspapers, and Profile America interviews -- are used to create our compelling yet easy-to-use "Quick-Learn Reports" and "Industry Snapshots." Understand their world.
Our Subscribers
Whether you are a Yellow Pages publisher with ten reps or hundreds, as a subscriber you'll have access to key heading-specific statistics, market trends, and critical success factors. Earn their respect.
Stop by booth 55 and learn how Profile America can help you.
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Contact Information
Patty P. Lundy
404-812-6900
pattylundy@profileamerica.biz
http://www.profileamerica.biz
Member, Association of Directory Publishers
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 MediaTraks
CMR Gateway
The Direct Channel to YP Publisher Information
The CMR Gateway addresses the continuing challenge for CMRs of efficiently gathering marketing information and data on directory publishers. CMRs no longer need to expend valuable time hunting for information from multiple, individual publisher Web sites. Rather, they can find all the information and tools they need from publishers displayed in a clean and consistent content structure, in one easy to access location.
CMR Benefits:
Easily find all the YP publisher information you need in one place
Search for directories, IYPs and/or publishers
Transmit orders and graphics directly to publishers
Publisher Benefits:
Be where the national channel can find you
List both print and online advertising
Update your own data
We'll be demonstrating The CMR Gateway at the ADP Convention. Visit us at Booth #17 to test-drive the system for yourself.
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Contact Information
Taylor Treese
President
(888) 532-0908 ext. 112
taylor@mediatraks.com
http://www.cmrgateway.com
Member, Association of Directory Publishers
Recent YP Talk Article
Bringing the Yellow Pages Industry Closer to the Future
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 Truth About YP
We are proud to introduce, in conjunction with the Yellow Pages Association, two new educational programs for CMR's and CMR accounts: "THE SALES LAB" advanced sales training program and "THE TRUTH ABOUT YELLOW PAGES" advertiser workshop.
"THE SALES LAB" has been tested and has received excellent ratings by its participants. The training is available on-site or on-line.
"THE TRUTH ABOUT YELLOW PAGES" advertiser workshop has been conducted for groups of advertisers including Walt Disney World, Fleetwood Industries, franchisees, Chambers of Commerce and YP Publishers.
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Contact Information
Tom Davis, President
Better Business Builders, Inc.
101 Mariner Way
Maitland, FL 32751
888-TRUTHYP (878-8497)
tom@truthaboutyellowpages.com
http://www.truthaboutyellowpages.com
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