| April Newsletter - ADP Conference Special Edition |
The momentum continues to build – is the follow-on headline describing the current status of the industry. As we noted in last month's issue, after a tough past few years where the industry in general has had a spotty performance at best, signs all across the industry from publishers, to CMRs, to suppliers point to an improving economic pace and outlook for 2005.
No sign of this recovery is more evident than in the independent publisher segment where preliminary results continue to show significant growth even during the past year's slow advertising period. New research study commissioned by the Association of Directory Publishers' (ADP) Yellow Pages Data Center, showed smaller independent directory publishers are expected to increase revenues a total of 17.9% in 2005, after overall independent publishers grew revenues 18.2% in 2004.
This escalating growth serves as a great backdrop for the upcoming ADP conference April 14-16 in Ft. Worth, Texas. ADP is expecting a record attendance and the exhibit hall was sold out within the first couple of days of being available. This year's conference has a diverse range of sessions from discussion on syndicated usage ratings to a number of panels on sales related topics, and will close with the annual Gold Book awards.
We continue a brisk pace of new announcements and product introductions from the industry suppliers, everything from Innovectra's ActivDirectory platform, to the new Kuk & Baldwin sales training tools, to Find YP's inclusion of Co-Op data in its directory information products. Because these important announcements are so important to supporting the future growth of the industry, we have again decided to change the normal presentation of our monthly newsletter to give you a sneak peak at some of the key happenings you will see on the ADP Exhibit floor, even if you can't be there. In this special pre-ADP Conference issue you can find out more information about efforts from these important suppliers:
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 Find YP
Find YP provides innovative solutions to the greater Yellow Pages community. Our web based products and services are geared toward optimizing the available information about print and electronic products as well as the markets they serve. In addition to our core suite of products, we also provide customized solutions for publishers and CMRs. When you need creative solutions, think of Find YP.
Since January, when Find YP first announced its eRates and Data product, over 30 publishers have already agreed to list their directory data and ad rates. With the integration of new search functionality, marketing materials, CO-OP Program information, and the planned inclusion of usage and call statistic reports, eRates and Data is fast becoming a one stop virtual CMR site for the Yellow Pages industry.
Stop by booth 0 for a hands on demonstration of our eRates and Data system, and find out more about the new products that we are planning on launching this year.
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Contact Information
Philip Wojcik
973.827.8008
phil@findyp.com
http://www.yperd.com
Recent YP Talk Article
Find YP Announces the Inclusion of CO-OP Program Information
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 Colorado Printing
The Colorado Printing Company (CPC) is a state-of-the-art cover and tab printer for the Yellow Pages industry. Currently, we have the only 10 Color Heidelberg Speedmaster 74 printing press in the state of Colorado. It is also one of the few perfecting 10 color presses in the western United States.
The Speedmaster 74 is capable of printing 10 colors in line or 5 colors on two sides when it is in "perfector" mode. The press runs at speeds of up to 15,000 impressions per hour. This state of the art technology allows prepress information (CPC 32) to actually flow to the ink keys of the press. Combined with Spectrophotometry (CPC 21) the highest possible print quality is consistently maintained throughout the run. The result is true closed loop color control.
We will soon be furthering our commitment to the Directory industry with the installation of a 40 10 color Heidelberg Speedmaster press. This new press will also perfect and will more then double our capacity regarding tab and cover production.
CPC's overall performance for 2004 was recognized at the recent Printing and Imaging Association (Mountain States) annual Pride Award Ceremonies. CPC received a total of 29 Awards including four Best of Category more than any other printer.
Stop by our booth to see how CPC can make your covers and tabs the Best of Category too.
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Contact Information
George Gianopoulos
970.282.9715
georgeg@coloradoprinting.com
http://www.coloradoprinting.com/
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 Yellow Magic
Now, Electronic Directories can be produced quicker and easier than ever with MagicCarpet, Yellow Magic's new product that creates look-and-feel CD ROMs and Internet Directories extremely quickly. It utilizes one of the most advanced search engines in the industry from ApproxiMATCH. Please come by our booth to see a demo.
Magic Services can now produce your Display Ads at very competitive prices. Come see us to find out how you can save money on display ad creation.
Yellow Magic Incorporated is proud to announce that Mr. Paul Donlan has joined Yellow Magic as its new President. Mr. Donlan was previously President of net-linx. Mr. Ron Mintle is now the company's CEO. Please help us welcome Paul to the growing Yellow Magic family.
Also, Yellow Magic is pleased to announce the opening of our new sales and technical support office in Kuala Lumpur, Malaysia.
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Please visit booth 13 - 14 to receive more information about our products and services. |
Contact Information
Ronald G. Mintle
909.224.3045 (cell)
R.Mintle@yellowmagic.com
http://www.yellowmagic.com/
Yellow Magic Sales
951.506.4005
Sales@YellowMagic.com
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 ZIYP
ZIYP.COM is the worlds best integration of printed yellow pages directories with a local community portal, local search engine, online yellow pages business directory, performance tracking and demonstration. We guarantee results and ROI to the print directory publisher, and manage the entire project. In use for three years in leading Canadian directories. Now available for the first time in the United States at the ADP annual meeting.
In March 2005, these web performance statistics renewed a Chiropracter's print ad in 4 minutes with a price increase of 20%.
Here's what door to door print directory sales people say:
 "I have been selling YP advertising for independent directories for over eight years. Ziyp is the best renewal tool I have seen. It provides me with powerful usage statistics that are compelling for my advertisers. It solves the concern of my advertisers about how their print ad will integrate with the growing strength of the Internet. I build Ziyp into each and every sales presentation I make. Ziyp delivers results for me every day. I recommend it without reservation."
While we are not exhibiting at the convention, Herman Turkstra will be attending and would welcome a chance to met with you directly. Please contact Herman to arrange a meeting.
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Contact Information
Herman Turkstra, President
905.929.2450
hturkstra@ziyp.com
http://www.ziyp.com
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 Kuk, Baldwin and Associates
Kuk, Baldwin & Associates is a partnership formed in 1993 - with a mission of developing and delivering results-oriented multi-media sales and sales management training programs for Yellow Pages and related industries. Together, Tom Baldwin and Norb Kuk combine over 70 years of experience in the Yellow Pages business - primarily in sales and management training and in the development of market information and sales aids.
K-B Associates offers a wide range of modular YP sales training,marketing, and management tools, including our interactive multimedia YP Selling Skills Program in several formats - online, intranet, CD, or workbook/video. The program is built around our exclusive heading-specific sales tools, such as Ad Analysis® Sheets, local market measurement software, and database of heading-specific news items.
When you visit us in Fort Worth, pick up a couple of American flag pins, get a demo and materials on our programs and selling tools, and ask us about our new Co-op Workshop.
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Please visit booth 11 - 12 to receive more information about our products and services. |
Contact Information
Norb Kuk or Tom Baldwin
800.562.7986
baldkuk@aol.com
http://www.kukbaldwin.com/
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 Directory Marketing, Inc.
Directory Marketing, Inc. (DMI) was founded in 1998. Since its inception, DMI has earned a superior reputation within the yellow pages industry as an exceptional, full-service, national yellow pages management provider for directory publishers. DMI is also well known for its full range of national yellow pages marketing services.
DMI currently manages and markets nearly 250 directories for approximately 40 independent and utility publishers. A highly effective, marketing firm with proven success in growing national revenues, DMI employs a proactive approach, including development of strategic and targeted marketing campaigns. The DMI staff of 25 seasoned and motivated individuals, from both publisher and CMR backgrounds, focuses on outstanding service including CMR visits and a multi-faceted marketing approach. Every directory is thoroughly researched by DMI's marketing department on an individual basis to uncover sales and directory development opportunities.
Stop by booth 48 to understand more about our aggressive and proactive approach on behalf of our publisher clients from a sales and marketing perspective. You'll be glad you did!
Headquarters
1305 West Main
Greenwood, Missouri 64034-9648
816 537-7950
816 537-7951 (fax)
dmi@directorymarketinginc.com
Texas Office
1100 Buchta Road, Suite 604
Angleton, Texas 77515
979 848-2603
979 848-2613 (fax)
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Contact Information
Kari Simpson
816.537.7950
ksimpson@directorymarketinginc.com
http://www.directorymarketinginc.com
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 The Andersen Group
The Andersen Group Worldwide is a professional firm specializing in effective receivables management.
We offer, Commercial Recovery & Litigation, Credit Policy Consulting, Letter Programs and Complete Portfolio Outsourcing. We will work diligently to assist our clients in protecting their interests as they relate to the overall A/R function.
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Please visit booth 31 to receive more information about our products and services. |
Contact Information
Tammy Osborne
800.257.5716
tpo@theandersengroup.com
http://www.theandersengroup.com
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 Innovectra
Innovectra has developed a suite of software solutions and services to help Yellow Pages publishers cut costs and increase revenue by leveraging their established print brands on-line. Our full suite of products and services were developed to solve three distinct problems.
- Our two local search software platforms - Look and Feel and Listings formats, give consumers quick access to relevant information in any format they choose and give advertisers and publishers finite usage tracking.
- Our content mining, extraction and presentment software insures all possible print and web advertiser content is captured and presented in simple, intelligent and high-impact advertising formats
- Our product placement, usage and ad sales services that expand product distribution, drive consumer usage and awareness as well as augmenting a publishers' sales initiatives.
At the ADP convention we'll be announcing the deployment of our ActivSearch our latest listings-based platform for United Yellow Pages.
Come by our booth to see this advanced platform which also includes:
- ActivChoice, a combination of the two platforms that will give consumers a choice look-and-feel or listings search and views
- LeadStream, our new local search pay-per-performance-based solution.
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Please visit booth 38 - 39 to receive more information about our products and services. |
Contact Information
David Dague
Vice President, Marketing
703.287.4174
ddague@innovectra.com
http://www.innovectra.com
Recent YP Talk Article
Innovectra to Produce Dex Media's CD-ROM Directories and Host DexPages.com for Entire Fourteen State Region
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 Maps Etc.
Count on Maps Etc. for your vivid color and exciting map layouts. Color specific guidelines for each client map! New partnering with advanced data providers! Maps Etc. specializes in community page, vicinity and detailed city maps with custom graphic designs. Grab your collector's edition silly putty at booth five! Limited supply!
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Please visit booth 5 to receive more information about our products and services. |
Contact Information
Bill Schneider
888.518.6277
Bill@mapsetc.com
http://www.mapsetc.com
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 net-linx
net-linx provides robust end-to-end Yellow Page directory solutions designed specifically to help publishers.
From lead management to campaign planning, from contract management to production and payment tracking, net-linx helps you to get the job right the first time.
For over 15 years, directory publishers have been relying on net-linx to provide them with superior solutions for optimizing the publishing process while also increasing accuracy and quality of your books. Backed with solid support, net-linx continues to provide publishers with tools for improving efficiencies in all aspects of the directory publishing business.
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Please visit booth 26 to receive more information about our products and services. |
Contact Information
Victor Uchacz, Regional Sales Manager
780.488.6688
info@net-linx.com
http://www.net-linx.com
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 Discovery Packaging Inc.
Discovery packaging offers a total approach to the creation and deployment of Flexible Packaging products. Patent pending Rapid CloseTM bags were launched mid point of 2004 and represent a new and innovative packaging form, ideal for use within the directory industry.
Our company is a coming together of manufacturing, sales/marketing, product research, creative, and customer service expertise. This amalgamation of business, product and resource skills gives Discovery Packaging an edge in providing exactly what the customer needs and wants. The creation of new and effective forms of Flexible Packaging as well as filling /handling logistics are front and center in our business activities.
Rapid CloseTM bags are currently available in eight stock sizes to fit most every size of directory.
Custom bag sizes with high resolution Flexographic printing are also readily available to meet you exact requirements.
Please visit booth 18 to do your own hands on test of Rapid CloseTM bags and learn more about how our Directory Care value proposition can work for you.
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Contact Information
David A. Bragen
630.752.0644
david.bragen@davenconsulting.com
http://www.davenconsulting.com
Peter Taylor
905.584.9082
peter@discoverypackaging.com
http://www.discoverypackaging.com/
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 Hawthorne Executive Search
Hawthorne Executive Search, formerly known as Yellow Pages Recruiting.com is a full service executive search and consultancy focused strictly on the advertising, publishing and media industries. With decades of experience, Hawthorne Executive Search is an executive search and management firm that has assisted companies of all sizes in the recruitment and selection of top talent across North America and beyond. Every assignment managed by our firm includes the involvement of a principal, experienced in helping clients build high performance management teams.
With contacts on all levels of the organizational chart, from the senior management or "C" level, to field sales representatives and account executives, we have a database of over 5,000 professionals who are either currently or formerly employed in the directory industry.
While we are not exhibiting at the convention, Robert Hawthorne and Ken Clark will be attending and would welcome a chance to met with you directly. Please contact Rob or Ken to arrange a meeting.
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Contact Information
Robert Hawthorne
910.509.9714
robert@hawthornesearch.com
http://www.hawthornesearch.com
Ken Clark
919.557.7502
ken@hawthornesearch.com
Recent YP Talk Article
Why Women Don't Run More Companies
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 YP Solutions
YPsolutions provides Internet software services that effectively allow publishers to present their print directory data in digital form on the web. Their goal is to ensure publishers will continue to be the leaders in putting local buyers and sellers together, both in print and online.
YPsolutions' primary focus is to help Yellow Page publishers develop effective and profitable Internet solutions today that will work for them not only now but into the future. They offer the industry a "private-labeled" comprehensive combination of products that no one else offers. These products are either integrated in a total solution or disintegrated in complete individual solutions that fit our partner/publishers' unique needs. YPsolutions is the only Internet yellow page software services company offering publishers customized solutions for their Internet initiatives.
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Please visit booth 49 - 50 to receive more information about our products and services. |
Contact Information
Don Jones
504.297.2400 - Ext. 2225
jones@ypsolutions.com
http://www.ypsolutions.com
Recent YP Talk Article
2005 Outlook: When You Get To The Fork In The Road, Take It.
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 DAVEN Consulting Inc.
Even where you're part of an organization with hundreds of people, it can sometimes feel like you're fighting the battle all by yourself. Negotiating supplier contracts, negotiating schedule changes and adding cost-effective new products are but a few of the areas where you may not be as well equipped as you may think. DAVEN Consulting Inc. is ready, willing and able to get into the trenches with you to help plan the strategy, implement the tactics and emerge victorious. No longer do you have to simply trust that things will work out okay. Now, with DAVEN Consulting Inc. as an ally, you will know what's truly possible and together, we will maximize your results.
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Contact Information
David A. Bragen
630.752.0644
david.bragen@davenconsulting.com
http://www.davenconsulting.com
Recent YP Talk Article
Three Barriers to Reduced Costs
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