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Yellow Pages Industry News
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| Industry Commentary 02/01/2010 - Industry Giants Hit the Reset Button Tis the season to escape from bankruptcy, change your company name, add a new Board of Directors, and pick up some new operating cash. |
In this week's edition
As we eagerly await the departure of winter, we are just a short time away from the start of the spring industry conference season. In this article we will look at the upcoming Yellow Pages Association conference, which will run April 17-20 at the Paris hotel in Las Vegas, NV. A crowd of over 500 attendees is expected.
We recently talked withNeg Norton, the President of the Yellow Pages Association to get a further insight as to what you can expect when you attend this conference.
www.yptalk.com/editors_corner.cfm
We first published this article in YP Talk in January of 2008. Since then it has been one of the most frequently viewed articles on the site. We thought with all of the noise you may be hearing from local legislatures and online from paper atheists that we should rerun it again.
Anyone that draws even part of their livelihood from this industry needs to read and understand this information. Despite the popular myth that the industry is single handedly responsible for the neutering of the world's forests, we found that just wasn't true. Quite the opposite - Nippon was actually pulled material OUT of the waste stream that would have normally been sent to a landfill.
www.yptalk.com/environment.cfm
At least that was the title of a commentary by one Chris Silver Smith in September, 2007.
"…My gut feeling is that the Google Trends graph for searches for "yellow pages" is likely representative of a broad behavioral pattern of Internet users who are going to traditional Yellow Pages sites less and less. If we project the pattern out in time, we can see that searches for "yellow pages" might reduce down to nil by as soon as 2011…"
Better man the lifeboats, we only have a little under two years left to go.
Or how about more recently silliness: "Google takes aim at the Yellow Pages". With a data point of one advertiser, suddenly for just for just "….$25 a month, small businesses can buy an enhanced listing in test markets at a small-business friendly price. Other companies have offered similar flat-fee ads, but none with the heft of Google."
We all know that since the early days of the Internet, an ongoing line of new Internet based start-ups has their eyes on $29 billion Yellow Pages market. But in reality their efforts have met with limited success at best. Why?
www.yptalk.com/local_search_iyp.cfm